Fulfill your mission through teaching online

with the

Course Design Formula®

Rebecca Cuevas, Founder and CEO

Create a great course fast

Streamlined Course Creation course card

Teach anything online

The Course Design Formula® Master Course course card

Get expert support

Free Course Design Strategy Session course card

What stops many experts from building an effective and engaging online course?

Businesswoman Multitasking with Multiple Arms


It can be hard to find the time to focus on creating your course.

You might be feeling stuck because as an expert, there's so many ideas you have about how you could create your course.

And then it becomes challenging to know which is the best one and where to start.

If you're not sure where to begin, it can feel like you're going around and around in circles, not getting anywhere.

That in turn may make you feel like you're wasting not only time, but money💸.

Businessman breaking a Laptop - Illustration


In 2007, I had a very successful in-person education program.

I was excited to put it online, but everything I tried that worked so well in classrooms just was not engaging online. 

I had high expectations for what I wanted to achieve and it just wasn't happening.

It was so frustrating! 😱

illustration showing conducting online research


I kept creating updated versions of my program and every time something didn't work, I made note of that.

Then I started over at a higher level -- knowing what I hadn't known before.

Eventually, (it took me 10 years and a second Masters degree!) I tried all the things that don't work, so you don't have to.

(You're welcome!😂)

And when I got done discovering what DOESN'T work to create a highly effective and engaging online course... I discovered what DOES!

Startup. Launch project. Concept of business development. Vector illustration


I had discovered the "minimum viable learning design" needed to create a highly effective and engaging online course! The holy grail of online course design!

I took what I learned and put it together into my book

"Course Design Formula, How to Teach Anything to Anyone Online."

I have tested the formula with hundreds of students and coaching clients, and it works beautifully every time.

The process adapts and adjusts to your content to deliver unique and meaningful results that make YOUR content SHINE.

picture of the Course Design Formula book in paperback

About the Course Design Formula®

My award-winning book, Course Design Formula: How to Teach Anything to Anyone Online, explains my research-based method of online learning design.

The formula has helped hundreds of creative experts and entrepreneurs develop anything from a single online course to a whole academy or online learning business.

International Book Awards finalist

About me:

I hold a BA with honors from Harvard and have two Masters Degrees in Education, along with  over 30 years’ experience working with learners of all ages from toddlers to senior citizens.

I have designed, developed, and delivered original learning programs in settings ranging from classrooms to workshops to self-paced online instruction and Masterminds.

Since founding Learn and Get Smarter in 2015 I have worked with hundreds of experts and entrepreneurs to help them develop online learning programs that truly stand out from the crowd.

You can learn about some of their amazing results  below and on the "results" page of this website.

How I can help you:

The products, programs, and services on this website will help you create the online course (or whole online learning program) of your dreams in the way that works best for you.

Whether your preferred way of working is to:

My mission is to help you create a course that does justice to your vision and goals.

I can help you develop your course:


Develop your course FAST, with great learning design. Follow the process I use with my clients in my three-session coaching package... but only pay 1/3 the price. I'll take you on a step-by-step journey and guide you every step of the way. Start any time, work at your own pace, get done SOON.


My six-month long mastermind includes weekly live classes, dynamic action plans, and lots of personal support. A practicum/ workshop program is included FREE...you will not only develop your course but gain practice and feedback in actually teaching it online! Take your confidence and skills into the stratosphere as part of a community of practice for transformational online teaching.



Get the ultimate in customized, private, personal support for your course design and development process. Whether you want to build one course or a whole academy, ensure you're doing it RIGHT every step of the way, with intensive guidance laser-focused on YOUR mission, vision, and goals. 



Mix, match, and combine coaching, courses, and any of my programs and services in the way that best fits YOUR mission, budget, and goals.

Schedule a free strategy session to clarify your vision for what you want to achieve and discover how I can best support you in using the Course Design Formula® to make your online learning program truly stand out from the crowd.


The Course Design Formula® has been featured on:

Logos on cork background
Made using TurboCollage from www.TurboCollage.com

What our clients are saying:

"This week I facilitated a full day interactive planning retreat. 

I’ve delivered this workshop in person many times but this was the first time online. 

Thanks to the Course Design Formula®  the content 🔥IGNITED🔥 the team into action like never before... participant action post-event is off the charts!

 I am beyond impressed…and grateful to you, Rebecca.

If you haven’t taken The Course Design Formula® Master Course--

what are you waiting for?"

--Tana Plewes

Business Consultant & Group Facilitator, Discovery Centre for Entrepreneurship

Tana Plewes, Business Consultant & Group FacilitatorBusiness Consultant & Group Facilitator Discovery Centre for Entrepreneurship

"It is so systematic and organized, you cannot make a mistake if you're following."

Neerja Ahuja,
Director, Ayurveda Awareness Centre

"It's making it easier and more accessible to get what I know to the people who need to know it."

Debra Cady,
Founder and CEO of Silver Linings International

"I came to this world with the goal of transforming and inspiring my students. So many are sharing great results!" 

Happi Leopold,
Founder and CEO of Easy Finance Academy

"The plan was so well thought out. I learned a lot, and I really feel confident about making my own course now."

Alli Berman,
Interactive Fine Artist, Creator of PuzzleArt Therapy

"It's really good. It's a life saver! It helped me a lot. It was simple and straightforward and easy!"

Zara Borja, Spiritual and life guidance coach, Creator of Unleash Your Alter Ego

"I went from sharing information to actually teaching a course. I'm actually a teacher now and not an information dispenser."

Susan Ramos,
Owner at Decipher Wellness

"The way Rebecca works is really unique. I've never before seen this kind of support in the business world."

Christoph Kirn,
Language Coach for German

"I now have a crystal-clear framework to follow, supported by a deep understanding of the WHY and HOW of online learning"

Janice Lichtenwaldt,
Executive Leadership Coach and Podcast Host

"I can see results in terms of how my students make use of the information. It clicks with them a lot better."

Paul McGlinchey,
Building a Culture of Music Practice

What our clients are saying:

"I had a flagship course that I had delivered live for 20 years.

I wanted to put it into my learning portal, but had no idea how to go from live to online.

The Course Design Formula® Master Course  provided the framework, strategy, tactics, and thought process I needed to make a great course--to ensure my students would receive guided practice leading to independent performance.

From that first course I went on to create an entire online training academy for my business.

I have achieved a great company built to last

 through my academy as my legacy.

Rebecca is a one-of-a-kind instructor who will help you

 get across your course-creation finish line!"

-- Alison Heller-Ono

Founder and CEO of Worksite International

Alison Heller-Ono

If you are ready 

to get your course out into the world

Couple cup of latte coffee on wooden table.