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The CONTENT of coaching: what happens during a session?

Decoding and understanding problem, face to face explanation concept


How does coaching complement teaching an online course....

 and how can the mix between them work for you and your clients, students, and customers?


What IS "coaching"?


What I mean by “coaching” is providing one-to-one “done with you”  services focused on the goals of a specific client.


What makes coaching special?


Coaching is specifically targeted to each client's unique course design vision and goals.  The focus is on helping the client create a product.

How does coaching differ from courses?

The types of results—and the time frame for delivering them--that people look for in coaching differ from what they expect to get out of participation in an online course.


People book coaching because  they want ongoing support and accountability for getting a project done.

  • They need top quality results
  • They need the results FAST
  • Their focus is on producing a PRODUCT, rather than on learning a process


Coaching is focused on the client's vision and goals for what they want to achieve

In my coaching sessions, I start by getting very clear on the exact goals the client has… for the coaching process as a whole, and for each individual session.

I want to be sure that at the end of two hours of intensive work together, the client has something to take with them that exceeds their highest expectations around what they were hoping to achieve.


What happens during a coaching session

What happens during a coaching session depends on the CLIENT’S goals for what they want to accomplish.

That could be anything from:

  • Structuring a whole online academy
  • Designing a course
  • Planning a lesson
  • Creating a PowerPoint or other media item

Depending on the nature and scope of their project, a specific coaching client might want to go through all of those steps at different points in the coaching process.

Before setting up coaching, the client and I have already conducted a free strategy call to assess their project vision and scope, and determine how many coaching sessions we think it will take to get there. We have a coaching agreement in place and a schedule of 2-hour coaching sessions planned.

At the beginning of each 2-hour session I use a structured form to ask targeted questions designed to discover the real, urgent issue that the client wants to solve NOW.

During the session I take clients through a sequential series of steps that are laser-focused on helping them achieve those goals for their specific course topic, target audience, and subject matter.

At the end of the session we check back in to reflect on what was accomplished and what the follow through items and next steps need to be.

After the session I send a detailed email including the session recording, any screenshots or attachments I took during the session to document the client’s course development progress and steps, and follow through and action items to complete next.

Between sessions, with this method, there is continuity from one session to the next with no time lost having to remember where we left off and what to do next.

Coaching Session Content for Learn and Get Smarter, Inc.

(You can enlarge the flipbook by clicking on the square in the lower right corner of the blue area below).

Do you include one-to-one coaching services as part of YOUR business model? 

How does your coaching work? 

How do you integrate coaching with your online course teaching practice?

Come talk about it:


 I'd love to hear what's working for you and your clients!

Coaching and courses: How do they fit in YOUR business?

items representing different forms of learning and development

We hear a lot, and rightly so, about the importance of working not just IN our business, but ON our business.

Does working ON your business include figuring out whether and how you want to provide coaching, in addition to online courses?

I've been thinking about how we as service-oriented, mission-driven online educators can optimize the mix and balance between coaching and courses as two different ways of providing guidance and instruction.

In this blog post, I'd like to share the method I've created in my business, for structuring my course design coaching practice.

(Next week, I'll go much deeper into the topic of how coaching and courses can fit together in your business from a LEARNING DESIGN perspective...but first, let's explore the basics of how to structure the coaching in practical terms.)

If you provide coaching in addition to online courses, or have been thinking about doing so, I'd love to hear your thoughts and reflections as well.


What IS "Coaching"?

"Coaching" has different meanings in different contexts, so it's important to be clear on what we mean by the term, specifically.

There are specialized definitions of "coaching" based on the standards of specific industries.

I'm using "coaching" to describe a DELIVERY STRUCTURE for conveying my course design guidance to clients. 

In that context, "coaching" means working with my clients one-on-one in a "done with you" format. 

coaching concept

In coaching,  the focus is on the client and their specific goals.

The focus of my course design coaching is to help each client design their course as quickly and effectively as possible.

My coaching is specifically tailored to the unique project goals of each client.

It's a highly customized, hands-on, bespoke experience where I provide in-depth guided practice to walk my clients through the process of setting up their own course.

In my coaching process, the client operates their subject matter expertise, and I operate the learning design expertise.

In coaching,  I handle the "heavy lifting" of course design  FOR the client; they don't need to learn the art and science of course design for themselves.

If they WANT to learn course design per se (in order to be able to create additional courses in the future, for example), that's when they would need to take a course, which is a very different experience than coaching.


What's a "course"?


"Courses" are structured learning experiences delivered in an online format.

The goal of my Course Design Formula® Master Course is for each participant to learn how to operate the Course Design Formula® for themselves.

In the Master Course, as in coaching, each participant ends up creating an online course.

The difference between the course and coaching is that in the Master Course the focus is on internalizing and mastering the learning design PROCESS, over and above creating a specific finished product.

The goal of my course-design coaching

is to develop a PRODUCT.

The client sets the goal for the product they want to develop,

 with my ongoing support and guidance.

The goal of the Course Design Formula® Master Course 

is to learn a PROCESS.

I as the instructor establish the learning goal

 for what the student needs to learn at each step of the process.

In my business, I follow a specific set of procedures for coaching.

I thought it might be helpful to share these, as I see many experts and entrepreneurs contemplating how to structure these aspects of their own businesses.

If the processes and procedures I've developed in my business can be helpful to you as you develop yours, that will be great!

Check out the flipbook below to see the coaching process I've developed.


(You can enlarge the flipbook by clicking on the white square or the + icon in the lower right hand corner of the navy area below. If you are on a smartphone you can expand the flipbook by in landscape view by dragging on it with your fingers, as well).

Coaching structure for Learn and Get Smarter, Inc.

What does "coaching" mean, and what does it look like, in the context of YOUR business?

How does coaching integrate with the way you offer, or plan to offer, online courses?

Join us in the Course Design Formula® community Facebook group, or at the Saturday morning Learn and Get Smarter community meeting, to explore these and other topics in depth.