Category Archives for Technology

Optimizing the Systems that Support Your Business

A Variety of Adhesive Notes Pattern on Beige Yellow Background.

We’ve been talking a lot about systems in the Learn and Get Smarter community over the past several months…and at the community meeting this past Saturday we focused in on the systems needed to keep our online businesses operating smoothly.

Mary Williams of Sensible Woo gave an enlightening presentation. She used the analogy of working out and training at a gym, as a framework to help us think about the kind of digital "workout" we can provide to keep our businesses running strong. (In fact, she calls this  program "The Business Gym").

Mary Williams  of Sensible Woo

Connect with Mary at and on Instagram @sensiblewoo.

Mary is the Chief Technology Therapist at Sensible Woo, where she works with online business owners to make their data management and software systems flow with ease.

She is an accredited librarian with her Master of Science in Information from the University of Michigan School of Information and started her career as the digital archivist for Disney Animation Studios.

She has also worked with marketing agencies, entertainment technology companies, public libraries, fundraising organizations, and technology start-ups.

Mary's  system of "Digital Feng Shui" helps entrepreneurs master milestones  

and get past bottlenecks in their businesses.

(And we all have them. Business bottlenecks, I mean).

Modern gym room

Mary’s goal is to help us create customized business systems, specifically tailored to our own business needs.

Rather than using a cookie-cutter, one-size-fits-all approach, she helps her clients and customers map out their own specific workflows, and then find customized ways to optimize them.

Her Workflow system helps transform unconscious ad hoc investments into intentional strategic decisions..

She shares that:  "A business that runs smoothly with a lean overhead is totally attainable and it starts with understanding the best workout for you."

In her presentation last Saturday, Mary shared elements of business fitness such as:

  • Understanding & identifying your business bottlenecks.
  • Understanding what goes into your business foundation.
  • Demystifying workflows for your business.
  • Getting really clear on what constitutes a business backend and business systems.
  • Clarifying the differences and overlap between business technology & marketing.
Business process management with workflow automation diagram and social media network technology

What systems do you use in your business? What systems do you need? 

What does your tech stack look like?

(That is actually one of my favorite questions. I’m fascinated by the technology it takes to create a business that runs by itself).

Or does it?

“Set it and forget it” may be the “holy grail” of digital entrepreneurship, but I don’t actually know anyone for whom it’s a complete  reality.

Even if you DO "set it" ("it" being an automated system of some kind,) if you “forget it” for too long, it’s going to start to run down, fall apart, or go haywire.

Digital systems need care and tending and maintenance, just like any other kind of system.

If you would like to give your business, and the systems needed to run it,  some TLC, 

Mary is hosting an event she calls “The Workflow Party”, 

to help us get our business procedures and processes in tip top shape.

At last week's meeting,

Sophie Lechner of Global Commerce Education, Inc.

shared her affiliate link to 

Mary’s Workflow Party;

 If optimizing the workflows in your business would be helpful to you, check it out!

A workflow that functions well for me in my business, is powered by my scheduling software.

It’s like having a secretary who works 24/7, never makes a mistake, and tactfully reminds me of all meetings multiple times. 

And it’s genius at translating between time zones.

my scheduler screenshot

How about you? 

Do you have a favorite business system, tech tool, or automated solution to a business challenge?

I’d love to hear about it ... from your bottlenecks to your brilliant solutions!

Drop a note to …or come talk about it in the Facebook group!

And if you’d like customized support and help in getting your business systems optimized in ways that make the most sense for YOUR business processes, check out Mary’s WorkFlow Party at the link that Sophie shared with us.

Mary’s creative organizational abilities (and ingenious methods of working with Post- it® notes) are truly dazzling. 

Mary Williams of Sensible Woo and her wall of post it notes

 I hope you can join us next Saturday at the Learn and Get Smarter community meeting,

to continue the conversation about how to survive and thrive as digital edupreneurs.

Come to the community meeting

Saturday, October 17th,  2020

9 AM Pacific/ 12 Noon Eastern

many people online in a conference call

Overcoming barriers to online learning

cartoon showing people sitting at a bus stop. One of the waiting passengers explains to the other,

The delightful bus stop cartoon that is this week's featured image, is the original creation of community member Matt Champlin.

Matt is an engineer and cartoonist, and led us in a fascinating group exercise last Saturday called the Lightning Decision Jam.

The purpose of the Lightning Decision Jam is to help a group quickly discover the main thing holding them back from achieving a particular goal, and then work collaboratively to find solutions to that problem.

At last Saturday's meeting, we used the activity to explore the following question:

"What's holding us back from our goal of transformational online teaching helping us survive and thrive during these challenging times?"

And the answer that the group arrived at was a powerful one. 

We discovered that what's holding us back in our online teaching

 is the very thing we rely on

 to engage in online teaching to begin with.

What's holding us back is


Frustrated cartoon woman pulling her hair out

Talk about a Catch 22...or as I like to put it:

"Technology! Can't live with it, can't hurl it out the window."

Technology is not new.  The Online Etymology Dictionary gives us the Indo-European root “teks” relating to weaving, fabrication, and the creating of useful implements.

Related words include text,textile, texture, architect, and context.

People have been using tools, creating textiles, fabricating things, and building buildings for thousands of years, and they've always used the technology of their time to do it.

Technology has always been part of education too. An educated person in the time of Hammurabi would need to be able to manage the technology needed to write cuneiform on clay tablets... and we're pretty much back to that now with our use of emojis, but I digress.

While technology per se is not new, the pace of its development has accelerated so rapidly in our lifetimes that people of different generations living in the same household no longer know how to use the same tools.

For some comic relief on this subject, take a look at this video showing how young people growing up with cell phones, reacted when asked to dial a rotary phone.

One reason this video is so charming is that it's a reversal of the situation most of us older folks find ourselves in today.

In the words of  Marc Prensky's seminal 2001 article,we are "digital immigrants" in a high-tech world where people younger than us are "digital natives"... and that in itself poses a challenge for educators who are trying to teach tech-savvy  younger generations using tools that the teachers themselves often find challenging.

Young adult angry woman sitting in an office and holding speech bubble above her head, screaming at the camera.

In his wonderful book, The Design of Everyday Things, Don Norman points out that when objects are poorly designed and don't work right, the people using those objects often tend to blame THEMSELVES rather than the object.

We often jump right to "Why can't I do anything right?!" rather than thinking, "Why is this object so poorly designed that it doesn't work the way it should, for me or anyone else?"

But even if an online course is designed and built right, everything in it is not always going to work right for every learner. 

One of the things that happens when you launch an online course, is tech support calls from learners needing help with everything from logins to passwords to navigation to links not working.

As an online course creator, you must EXPECT that to happen and be prepared for it. All of that navigation and all of those links may work perfectly for YOU, but your learners are located in various locations, with different types of internet service, different bandwidth, using different types of devices, different browsers, having varied skill levels, and so on.

Links and connections that work beautifully in some contexts, or even most, may nevertheless malfunction for some users in some locations on some devices under some conditions.

The key to creating a great learning experience for your course participants is to make sure they know how to reach you (or your support team) for help if they need it, and be sure to create a culture of always asking for and responding to feedback from your course participants.

So what's the solution?

The solution to the tech support calls, is to be prepared for them, and adopt an attitude of service and a philosophy of providing excellent support. If your course is small enough, you can do that all yourself, but if you start to have a large number of students enrolled, some kind of help desk might be needed. The important thing is for each customer to feel heard and supported and be able to get their needs met.

If  technology is working right, but people don't know how to use it,

 the solution is to

 train people on the technology BEFORE expecting them to use it.

This is where implementing the steps needed to effectively teach "how-to" skills, comes in.

 (I explain these steps in my book, Course Design Formula: How to Teach Anything to Anyone Online.)

The solution to the deeper problem of technology as a barrier to,

rather than promoter of, online learning,

 is one we need to explore collaboratively in greater depth.

 That's what we'll be talking about at the Learn and Get Smarter community meeting on Saturday, September 19th.

There are many tech barriers that prevent people from learning online. The most serious is complete lack of access to technology to begin with, a factor that relates to social and economic inequalities within societies and around the world.

And there are many other factors beyond that, that prevent people from learning through technology, online.

One of the ways that many people are ABLE to survive and thrive during the pandemic, is THROUGH technology.

But what if that isn't working for them in any of a huge number of possible ways?

a group of people looking surprised

Are you surprised that many people experience technology as a barrier to learning? I was.

I'm used to looking at technology in terms of how it SUPPORTS and PROMOTES online learning (which it also does).

But it's important for all of us as online educators to be aware of how technology can get in the way of learning, so that we can best support our students, clients, and customers in persisting past the challenges they will inevitably encounter along the transformational learning route.

Come to the community meeting on Saturday 

as we continue to work collectively

 to explore this critical issue.

How do YOU feel about technology --do you find that it helps, or hinders, your learning more often than not?

  • Do you like learning how to use new technologies? 
  • Do you enjoy solving tech problems and overcoming tech challenges?
  • Or is that not something you enjoy at all?

Share your experiences, insights and opinions at next week's meeting, in the Facebook group, or by writing to me at

I once considered myself a non-techy person... but over the years I've come to enjoy learning how to use different tech tools.

I'll write another blog post about the relationship between mindset and technology...which is in itself a major topic as humans go up against bots.  

And remember, the solution to many tech problems is the same one that works for humans when we need to take time out to reboot, recharge, and sleep on it: 

to quote the hilarious TV show, "The IT Crowd":

Have you tried turning it off and turning it back on again?

Come talk about it at the Learn and Get Smarter community meeting on Saturday, September 19th or  in the Facebook group!

Come to the community meeting

Saturday, September 19th,  2020

9 AM Pacific/ 12 Noon Eastern

many people online in a conference call

What the Tech???

computer repair toolbox

Technology. Can't live without it, can't hurl it out the window. Amiright?

If your life has been anything like mine recently, the window hurling option may be starting to seem attractive. (Don't do it! Gravity is not your friend!).

What is going on? 

I don't know if it's sunspots, or a flux in the space-time continuum, but the tech in my life has been showing a lot of sass lately, and it hasn't been pretty. Can you relate?

Tech problems can be divided into three categories, which I call:

  • High tech
  • Low tech, and
  • What the tech????

I've experienced all three recently, and thought you might get a kick out of hearing about them.

High Techabout a week ago, it became clear that something was up with my computer. Professional help was called, and it seemed my computer had a temperature. It was running too hot and that was causing it to shut off at random, and increasingly frequent, times.  

New fans were ordered from the Computer Parts Place, along with some thermal cooling grease. But when the computer was taken apart to put the fans in, it became clear that the problem was more serious. The motherboard was not controlling the fan, and was starting to fry/melt/burn up. Whoops. No can do.  

It was time to transplant my computer's brain (hard drives) into a new body (superfast gaming laptop with enough oomph to handle the high level of stress I put on a computer.) This was done. Problem solved. Right?   Wrong.

Low Tech: Everything seemed to be working fine. The new computer was just a different shell to hold what was basically the same computer I'd had before. But then, I tried to do what I normally do in the course of my educational and professional activities. I tried to talk to people via Zoom. Ooops.

The first thing that happened was that my Zoom virtual background (that makes it look like I'm in some exotic location, or flying around on my (virtual) private jet...was there.. but I was not. There was no image of me, even though I was sitting right in front of my webcam. (That is a bit alarming!). But, ok, it's possible to have a  conference on Zoom without turning on your webcam. However, that's when low tech problem #2 became apparent: the audio was barely there and kept cutting out.

It's hard to have a video conference when people can neither see you NOR hear you! That was solved by me calling in to the conference using my phone, for the audio. I was still able to do screen-sharing on my computer, which was great.

This is why I always emphasize the importance of having more than one way to connect online....which I refer to in my book as "redundant systems". If one way doesn't work, at least you can try another.

After that call was over, I called my Trusty Computer Professional Store and they helped me figure out how to turn the webcam on, on this computer. (You have to clap three times and say 🧚"Dibbity dobbity doo" 🧚... well not quite. But almost). 

So now the camera was on.. but... I looked like an impressionist painting! And not in a good way. I looked blurry and abstract and fuzzy. It was not a good look. I looked in the mirror to be sure I didn't ACTUALLY look that way. Nope (thank goodness). What was up with the camera on this new computer?

What the tech??? I took the computer back to the Computer Repair Place, which is not close to my home, at all.  The audio problem was resolved by adjusting a sound setting to boost the microphone. Phew! And then...this is where it starts to get really funny. It turns out that there was a thin, almost invisible, protective plastic film over the camera lens. Three people with excellent vision had been staring at that lens for at least half an hour (and touching it, trying to clean it, etc) without realizing that plastic film was there. Once we figured it out and removed it, I started looking like a sharp, clear modern realist painting rather than a blurry impressionist one. And we all had a good laugh.

So, are we done yet? Nope. Wait. There's more. Now that I'm home trying to write a blog post for you.... the Windows search function won't work. I try to search my images to upload one for this blog post, and nothing happens. Which leaves me scrolling through every file on my computer to find a single picture to add. (You may have noticed that I've switched to emojis instead. There's a redundant system for you! 😱😱😱😱😱😱😱😱😱😱)

I get my emojis from It's fast, fun, and searchable. Check it out.

The folks at the  Computer Repair Shop tell me that the last two weeks have been a time of mass tech chaos. How has this time been for you?

We rely so much on our tech tools for work, to stay connected to friends and colleagues, and really for everything these days. When our tools don't work, it can be anything from mildly annoying to downright dangerous (depending on whether we're trying to chat with a friend or run a complex process with many interlocking systems and parts). 

When simple things like showing up on my webcam or being heard in a Zoom meeting, didn't work for me today, I realized that we should not take the amazing gifts of technology for granted. Technology helps us learn and get smarter, helps us stay connected, and helps us make money.  (It helps us SPEND money too, but that's a conversation for another day).  

How are your tech tools holding up? What do they enable you to do, that you couldn't do without them? Do you have redundant systems in place so you can bounce back from unexpected tech glitches (whether they are high tech, low tech, or "what the tech"  glitches?)

Let's talk tech. Jot me a note at What have the past few weeks been like for you?