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Use learning design to structure your whole business…and everything in it

the five possible learning types for your course
  • Verbal Information. 
  • Mindset.
  • Cognitive Strategy.
  • Intellectual skills (How-to).
  •  Motor Skills.

    These are the five “Domains of Learning” discovered by educational theorist and researcher Robert M. Gagné.


Any type of learning you want to create falls into one or more of these categories.

Understanding the 5 domains is a powerful key

you can use to unlock the BEST way to structure your entire online business enterprise...

as well as every course, lesson, and media item within it....

so people can achieve the transformation you’re promising.

The 5 Domains of learning can help you discover:

  • The type of transformation every aspect of your business will deliver
  • The best way to structure every part of your business to optimize learning
  •  What to include in every level of your business and what to leave out

Most courses include elements of more than one learning domain, but there is ONE domain that determines the best way to structure your course as a whole.

The same principle applies to anything you create, from  your whole business enterprise to a single PDF.

 Figuring the over-arching domain  is the key to setting up a business, course, lesson, or media item

 that people will learn from, love, and recommend to their colleagues and friends.

Let's say that  you have a business that includes a book, coaching, and a course.  

Your business will have its own learning domain.. and figuring out what that learning domain  is will guide you in how to structure the business.

For example, a business that's focused on producing mindset change will need to include long-term ongoing support to ensure that the mindset change sticks.

Woman changing smileys on her face


My online learning program, as a whole… my whole online course enterprise.. focuses on MINDSET CHANGE

The goal of my business is to change people’s attitudes  (and resulting behaviors) about online course creation—so that they understand what doesn’t work, why it doesn’t work, and what will work better to create online courses that truly deliver on their promises.

In order to facilitate that type of mindset change, my online course enterprise goes deep into helping you get in touch with your mission and vision for teaching online… your WHY for doing what you do.

 And I provide extensive long term support so you can go the distance to get your course created, get it out there, and continuously up-level your delivery and practice of teaching online… whether you’ve been teaching for 35  years or have never taught before in any context, at all.

As a smaller subset within my online enterprise,  The Course Design Formula® which you can read about in my book, is ahOW-TO(INTELLECTUAL SKILL).

The book presents the big ideas that are critical to know about teaching and learning… both in general, and online.

The book presents tools and resources specifically designed to help you create effective online learning programs, and  steps to follow to get your course online.

And you’ll learn some high-level fine tuning tweaks to ensure your online programs are effective, impactful, engaging and “elegant”.. by which I mean that you skillfully combine different aspects of quality teaching in a smooth and graceful way.

picture of the Course Design  Formula book in paperback
octopus emerging from computer


But let’s face it… it’s one thing to learn what the steps of a skill involve.. and another thing to APPLY those steps to YOUR specific content, which may be very comprehensive, unique, and complex. 

That process can feel  as overwhelming and nebulous as  trying to wrestle an octopus... amiright?

In order to help you apply the steps of the Course Design Formula® to your specific content, 

I’ve set up the Course Design Formula® Master Course as a COGNITIVE STRATEGY course... 

 you learn how to learn how best to apply each step of the formula to your specific content,

in your own unique way, that works best for YOUR target audience and their needs.

The Master Course is a 14 week cohort-based program that I offer twice a year. 

Admission is by private interview only.

If you’re interested in joining the next cohort (starting June 21 2022), 

click here to make an appointment

to meet with me for an enrollment interview.


You can see the domains of learning for the different aspects of my business, here... and how they relate to each other. 

Each business, course, and media item will be unique in this regard. 

That's why developing a deep understanding of the domains of learning is so important,

so you can get clarity on how to structure each aspect of your online teaching enterprise.

learning domains for different aspects of my business


How about you?

 What’s the learning domain for your online academy, program, or course?

Take the free quiz

to find out your program's learning domain. 


How will YOU change the world through teaching online?


And.. what kind of help do you need to make that happen?

Join us on Facebook

 in the

Course Design Formula® Community.

Send me an email

 to

Rebecca@learnandgetsmarter.com

Come to the 

Learn and Get Smarter community meeting

Saturdays on Zoom.

Come to the Learn and Get Smarter Community Meeting

Where we talk about how to survive and thrive

 with online courses and online business

in these challenging times

Group of Multiethnic Diverse World People

My “Tinkerbell” moment… and yours

Rainbow reflected human hands

As creative experts and solopreneurs, facing challenges is part of what we do. If we didn't love facing challenges, and do so willingly... and if we weren't at least somewhat good at coming up with solutions to those challenges.. we wouldn't be entrepreneurs.

That said, there's a limit to the coping skills, time, energy, and resources that any individual or business has... and when that limit is reached, a deeper level of resourcefulness is needed than ever before. 

My premise in this blog post is that we have reached that moment now. I'm calling it a "Tinkerbell" moment... when your own level of belief in the importance of what you're here to do, and your clients' and customers' commitment to supporting your business endeavor, are critical to the well-being and survival of your enterprise.

Rainbow reflected human hands
Flower growing through crack in the asphalt
Background Abstract Misty Mountain Range Colourful Wallpaper Digital Art Gradiant Pastel Dramatic Backdrop

Business experts and CEO's of large corporations, 

reflecting on the first quarter of 2022 and its implications for the year ahead, seem to agree on one thing:

 there is continuing volatility and unpredictability in store for all of us.

We in the online course space are in a very fortunate position, compared to many industries.

Let's count our blessings:

  • The pandemic has been GOOD for the online course industry 
  • We are able to do our work in safety and from home
  • Conditions of uncertainty require that people learn new things.. and that's where we can help

That said, I'm seeing signs of financial and emotional stress out there (and in here, too) that are starting to take a toll, even on us.

The conditions of prolonged, unrelenting, and continually worsening stress that have been impacting the world for the past several years have energized and inspired us to grow, to get creative, to found our businesses.

 But these same conditions, especially as they continue to get worse, and worse... and worse...may also be wearing you, me, and our clients and customers, out.

Since about last November, it's been harder for people to make and follow through on financial commitments... and this becomes a vicious circle.

If your OWN suppliers are charging you more, due to supply chain issues. .. and your OWN customers are able to pay you less, or less reliably, or in smaller numbers, due to the stresses THEY face... and if inflation starts making all this worse... a downward spiral can start to set in.

Can you relate? Have you faced this? How can we best cope?


Person falling through a hole

The MOST important thing we can do at a time like this, is to take good care of ourselves first. 

This  really IS a "put your own oxygen mask on first" moment.


To help you do that, I've created a "Mindset Reset" workbook for course creators. 

It's a fillable PDF and you can

 download it here

(or click on the arrow to access it).

Be sure to download it  from the web,

save it to your own computer,

and after you fill it in, hit "print to PDF" to save your inputs.

download arrow

How are you taking care of yourself, your business, and your customers in these challenging times? 

What lessons are you learning about what works for you, and what doesn't,

as a result of facing prolonged and ongoing stress under unpredictable and volatile conditions?

Heart hands as a group of diverse people hands connected together shaped as a love symbol expressing the feeling of being happy and togetherness.

Once we take care of ourselves, we are here to take care of each other.

 The premise of business in general, and an online course business in particular, is that we are creating products, programs, and services that provide solutions to other peoples' pain.

There's a lot of pain out there in the world these days... which means there are a lot of ways we, as online course creators, can be of service.

What pain points do YOUR products and services solve?


How are those pain points being impacted by current events?

What are the implications for the courses you're creating, and the way you're offering them to the people you serve?


Here's an interesting question:

What does learning design have to do with all this?

The surprising answer is: A LOT!


Understanding the PURPOSE of your business = KNOWING YOUR WHY.

WHY are you working so hard to create online courses and learning programs that improve peoples' lives?
WHY are you here, in this online business space?
WHY do you do what you do?

How will peoples' lives be DIFFERENT AND BETTER 

as a direct result of using your products and participating in your services?

If you have read my book,

taken my Streamlined Course Creation course

or participated in the Course Design Formula® Master Course,

 you will recognize that what we are talking about is:

the OVERALL LEARNING GOAL 

for your business as a whole.  

Your business' learning goal determines the overall shape or structure you create for the way you offer your products and services.

The romantic tunnel of pink flower trees


My business, as a whole, is here to promote MINDSET CHANGE.

I want to change the way people approach creating online courses,

so that they always put GOOD LEARNING DESIGN FIRST.

How about yours?


 What's the driving purpose, mission, vision of YOUR business? 

What's your WHY for doing what you do?

What makes fulfilling that "why" even more important now than ever, in these very challenging times?

Let's talk about it!

Join us on Facebook

 in the

Course Design Formula® Community.

Send me an email

 to

Rebecca@learnandgetsmarter.com

Come to the 

Learn and Get Smarter community meeting

Saturdays on Zoom.

Come to the Learn and Get Smarter Community Meeting

Where we talk about how to survive and thrive

 with online courses and online business

in these challenging times

Group of Multiethnic Diverse World People