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Use learning design to structure your whole business…and everything in it

the five possible learning types for your course
  • Verbal Information. 
  • Mindset.
  • Cognitive Strategy.
  • Intellectual skills (How-to).
  •  Motor Skills.

    These are the five “Domains of Learning” discovered by educational theorist and researcher Robert M. Gagné.


Any type of learning you want to create falls into one or more of these categories.

Understanding the 5 domains is a powerful key

you can use to unlock the BEST way to structure your entire online business enterprise...

as well as every course, lesson, and media item within it....

so people can achieve the transformation you’re promising.

The 5 Domains of learning can help you discover:

  • The type of transformation every aspect of your business will deliver
  • The best way to structure every part of your business to optimize learning
  •  What to include in every level of your business and what to leave out

Most courses include elements of more than one learning domain, but there is ONE domain that determines the best way to structure your course as a whole.

The same principle applies to anything you create, from  your whole business enterprise to a single PDF.

 Figuring the over-arching domain  is the key to setting up a business, course, lesson, or media item

 that people will learn from, love, and recommend to their colleagues and friends.

Let's say that  you have a business that includes a book, coaching, and a course.  

Your business will have its own learning domain.. and figuring out what that learning domain  is will guide you in how to structure the business.

For example, a business that's focused on producing mindset change will need to include long-term ongoing support to ensure that the mindset change sticks.

Woman changing smileys on her face


My online learning program, as a whole… my whole online course enterprise.. focuses on MINDSET CHANGE

The goal of my business is to change people’s attitudes  (and resulting behaviors) about online course creation—so that they understand what doesn’t work, why it doesn’t work, and what will work better to create online courses that truly deliver on their promises.

In order to facilitate that type of mindset change, my online course enterprise goes deep into helping you get in touch with your mission and vision for teaching online… your WHY for doing what you do.

 And I provide extensive long term support so you can go the distance to get your course created, get it out there, and continuously up-level your delivery and practice of teaching online… whether you’ve been teaching for 35  years or have never taught before in any context, at all.

As a smaller subset within my online enterprise,  The Course Design Formula® which you can read about in my book, is ahOW-TO(INTELLECTUAL SKILL).

The book presents the big ideas that are critical to know about teaching and learning… both in general, and online.

The book presents tools and resources specifically designed to help you create effective online learning programs, and  steps to follow to get your course online.

And you’ll learn some high-level fine tuning tweaks to ensure your online programs are effective, impactful, engaging and “elegant”.. by which I mean that you skillfully combine different aspects of quality teaching in a smooth and graceful way.

picture of the Course Design  Formula book in paperback
octopus emerging from computer


But let’s face it… it’s one thing to learn what the steps of a skill involve.. and another thing to APPLY those steps to YOUR specific content, which may be very comprehensive, unique, and complex. 

That process can feel  as overwhelming and nebulous as  trying to wrestle an octopus... amiright?

In order to help you apply the steps of the Course Design Formula® to your specific content, 

I’ve set up the Course Design Formula® Master Course as a COGNITIVE STRATEGY course... 

 you learn how to learn how best to apply each step of the formula to your specific content,

in your own unique way, that works best for YOUR target audience and their needs.

The Master Course is a 14 week cohort-based program that I offer twice a year. 

Admission is by private interview only.

If you’re interested in joining the next cohort (starting June 21 2022), 

click here to make an appointment

to meet with me for an enrollment interview.


You can see the domains of learning for the different aspects of my business, here... and how they relate to each other. 

Each business, course, and media item will be unique in this regard. 

That's why developing a deep understanding of the domains of learning is so important,

so you can get clarity on how to structure each aspect of your online teaching enterprise.

learning domains for different aspects of my business


How about you?

 What’s the learning domain for your online academy, program, or course?

Take the free quiz

to find out your program's learning domain. 


How will YOU change the world through teaching online?


And.. what kind of help do you need to make that happen?

Join us on Facebook

 in the

Course Design Formula® Community.

Send me an email

 to

Rebecca@learnandgetsmarter.com

Come to the 

Learn and Get Smarter community meeting

Saturdays on Zoom.

Come to the Learn and Get Smarter Community Meeting

Where we talk about how to survive and thrive

 with online courses and online business

in these challenging times

Group of Multiethnic Diverse World People

My “Tinkerbell” moment… and yours

Rainbow reflected human hands

As creative experts and solopreneurs, facing challenges is part of what we do. If we didn't love facing challenges, and do so willingly... and if we weren't at least somewhat good at coming up with solutions to those challenges.. we wouldn't be entrepreneurs.

That said, there's a limit to the coping skills, time, energy, and resources that any individual or business has... and when that limit is reached, a deeper level of resourcefulness is needed than ever before. 

My premise in this blog post is that we have reached that moment now. I'm calling it a "Tinkerbell" moment... when your own level of belief in the importance of what you're here to do, and your clients' and customers' commitment to supporting your business endeavor, are critical to the well-being and survival of your enterprise.

Rainbow reflected human hands
Flower growing through crack in the asphalt
Background Abstract Misty Mountain Range Colourful Wallpaper Digital Art Gradiant Pastel Dramatic Backdrop

Business experts and CEO's of large corporations, 

reflecting on the first quarter of 2022 and its implications for the year ahead, seem to agree on one thing:

 there is continuing volatility and unpredictability in store for all of us.

We in the online course space are in a very fortunate position, compared to many industries.

Let's count our blessings:

  • The pandemic has been GOOD for the online course industry 
  • We are able to do our work in safety and from home
  • Conditions of uncertainty require that people learn new things.. and that's where we can help

That said, I'm seeing signs of financial and emotional stress out there (and in here, too) that are starting to take a toll, even on us.

The conditions of prolonged, unrelenting, and continually worsening stress that have been impacting the world for the past several years have energized and inspired us to grow, to get creative, to found our businesses.

 But these same conditions, especially as they continue to get worse, and worse... and worse...may also be wearing you, me, and our clients and customers, out.

Since about last November, it's been harder for people to make and follow through on financial commitments... and this becomes a vicious circle.

If your OWN suppliers are charging you more, due to supply chain issues. .. and your OWN customers are able to pay you less, or less reliably, or in smaller numbers, due to the stresses THEY face... and if inflation starts making all this worse... a downward spiral can start to set in.

Can you relate? Have you faced this? How can we best cope?


Person falling through a hole

The MOST important thing we can do at a time like this, is to take good care of ourselves first. 

This  really IS a "put your own oxygen mask on first" moment.


To help you do that, I've created a "Mindset Reset" workbook for course creators. 

It's a fillable PDF and you can

 download it here

(or click on the arrow to access it).

Be sure to download it  from the web,

save it to your own computer,

and after you fill it in, hit "print to PDF" to save your inputs.

download arrow

How are you taking care of yourself, your business, and your customers in these challenging times? 

What lessons are you learning about what works for you, and what doesn't,

as a result of facing prolonged and ongoing stress under unpredictable and volatile conditions?

Heart hands as a group of diverse people hands connected together shaped as a love symbol expressing the feeling of being happy and togetherness.

Once we take care of ourselves, we are here to take care of each other.

 The premise of business in general, and an online course business in particular, is that we are creating products, programs, and services that provide solutions to other peoples' pain.

There's a lot of pain out there in the world these days... which means there are a lot of ways we, as online course creators, can be of service.

What pain points do YOUR products and services solve?


How are those pain points being impacted by current events?

What are the implications for the courses you're creating, and the way you're offering them to the people you serve?


Here's an interesting question:

What does learning design have to do with all this?

The surprising answer is: A LOT!


Understanding the PURPOSE of your business = KNOWING YOUR WHY.

WHY are you working so hard to create online courses and learning programs that improve peoples' lives?
WHY are you here, in this online business space?
WHY do you do what you do?

How will peoples' lives be DIFFERENT AND BETTER 

as a direct result of using your products and participating in your services?

If you have read my book,

taken my Streamlined Course Creation course

or participated in the Course Design Formula® Master Course,

 you will recognize that what we are talking about is:

the OVERALL LEARNING GOAL 

for your business as a whole.  

Your business' learning goal determines the overall shape or structure you create for the way you offer your products and services.

The romantic tunnel of pink flower trees


My business, as a whole, is here to promote MINDSET CHANGE.

I want to change the way people approach creating online courses,

so that they always put GOOD LEARNING DESIGN FIRST.

How about yours?


 What's the driving purpose, mission, vision of YOUR business? 

What's your WHY for doing what you do?

What makes fulfilling that "why" even more important now than ever, in these very challenging times?

Let's talk about it!

Join us on Facebook

 in the

Course Design Formula® Community.

Send me an email

 to

Rebecca@learnandgetsmarter.com

Come to the 

Learn and Get Smarter community meeting

Saturdays on Zoom.

Come to the Learn and Get Smarter Community Meeting

Where we talk about how to survive and thrive

 with online courses and online business

in these challenging times

Group of Multiethnic Diverse World People

Why is transformation so hard?

Transformation of common lascar butterfly ( Pantoporia hordonia ) from caterpillar and chrysalis on twig

We all say we WANT transformation, right?

Online course creators NEED to focus on the transformation they want their course to deliver, if their course is going to actually DO anything and make a difference in the world.


BUT… here’s the dirty little secret of online course design that no one talks about (because it’s so hard and painful for all of us, as humans, to face).

We all WANT transformation. That’s why we sign up for online courses to begin with (and why we create them for our clients and customers).

But in order to ACHIEVE transformation, people have to actually CHANGE.


Frightened Woman

Change is hard, and people resist it. And they should.

And they… wait… WHAT??? They SHOULD?

 I thought we were focused on producing transformation here.

 We are.

 And in order for transformation to be real,

 it has to overcome the learner’s natural and instinctive resistance to change.

 

If there's no resistance, there's no (real) change!


Why do we resist change? Because change is hard, scary, and dangerous.

Many online courses DON’T produce real transformation… because they’re not designed to. 

That can happen because the course creator doesn’t know HOW to design a course to produce transformation. 

Or because no one really wants transformation to happen, to begin with.

Those are two separate use cases, so let’s explore them one at a time.

1) No one really wants transformation to happen, to begin with:

Sometimes, people like the IDEA of transformation, but don’t want to do the hard work needed to really make it happen. We’ve all been there at different times in our lives.
We buy the gym membership, but don’t actually go to the gym. 

We sign up for that class in accounting or yoga but never actually log on.

That’s from the learners’ side.

From the course creators’ side, a course that PROMISES transformation (but doesn’t actually deliver it) is fast and easy to create because it requires no learning design chops.

As long as you know how to ♨️SELL the sizzle♨️, you never need to actually cook the steak.

Plenty of people have gotten rich doing this.

All I have to say about that is… well... you know what they say about karma, so I won’t repeat it here.😱😱😱


2)  The course creator has excellent intentions, but doesn’t know how to design a course that actually produces transformation. 

I know that if you have read this far, use case #1 above does NOT apply to you, which means, you WANT your online course to produce real transformation.

The challenge then lies in understanding how to make that happen.

Here's what transformation looks like in each of the five domains of learning described by educational theorist and researcher Robert M. Gagné.

In my book, Course Design Formula: How to Teach Anything to Anyone Online, I share how to use Gagné’s research into the domains of learning to set up your course to produce real transformation.

What I want to explore here is, WHY do we need five different ways to produce transformation?

I mean, change is change is change, right?

Wrong!

The collage of faces of surprised people

Different kinds of change require different teaching strategies, because of the different ways we RESIST each kind of change.


Now let’s get a high-level view of how to set up a course that produces real transformation.

In order to overcome resistance, pretty much any kind of transformation works best when we approach it from the right mindset, so let’s start by exploring mindset change.

MINDSET CHANGE

Woman changing smileys on her face


Surprisingly, when you set out to produce mindset change (meaning, to help people change their attitude and the resulting behaviors), the first thing to do (based on Gagné’s research and what I’ve discovered works from helping hundreds of creative experts set up their own online courses) is to start by helping your learners understand WHAT DOESN’T WORK: the unhelpful attitudes they COULD adopt, or maintain, if they want to.

Depressed woman lying on couch in messy room isolated flat vector illustration. Cartoon lazy character resting on sofa at home and surfing internet on smartphone. Apathy and indifference concept


Why would you start a course that promotes positive mindset change, by focusing on what DOESN’T work?


Here’s why: mindset change is a CHOICE. 


If you want people to actually change their mindset and resulting behaviors (instead of just SAYING they’ve changed while continuing to do what they were doing before), they have to first realize they COULD just keep doing what doesn’t work… and understand the long-term consequences of NOT changing.

The resistance to mindset change comes from the natural tendency we all have to want to stay in our comfort zone. It’s only natural, right? Lounging on the couch scarfing down carbs is a lot easier than getting up early to train for that half marathon... at least, at first.


So to produce mindset change, people need to first understand that change is their choice, and see the long-term consequences of NOT choosing to change.

  • You can keep scarfing down carbs… and here’s what you ‘ll look and feel like in 50 years.
  • You can NOT work hard to learn that new thing... and here’s how not knowing it will impact your performance and promotions at work over the next 10 years
  • You can smoke a pack a day for the rest of your life, and here’s what your lungs will look like compared to the lungs of someone who chooses to quit smoking now
  • (and so on...)

Seeing the long-term negative consequences of NOT choosing to change, counteracts the natural tendency we all have to want to stay in our comfort zones.

That’s why the first thing to teach in a mindset change course is what doesn’t work.

Next, people have to know what does work, which is the heart of the course’s teaching content.

But knowing what does work is still not enough to produce real mindset transformation.

People need to see concrete examples of what positive mindset change looks like, in the form of role models or case studies.

 They need to be inspired and to see that making the choice to change is possible because others have successfully done it.

Young man standing in front of large superhero shadow on white background

So now we’re good to go with mindset change, right?

NOPE... that’s still not enough!

Because changing our mindset and resulting behaviors is really really hard.

Even:

  • knowing what doesn’t work
  •  learning what would work better, and
  • seeing how others have successfully made the change

are still not enough!

There are two more very important pieces to the mindset change puzzle.

People need help getting in touch with WHY they want to get out of their comfort zone to make this change. 

They need an immediate short term “why” (that motivates them to take immediate action so they can get some quick wins) and they need a deeply compelling long term “why” so they can keep going over time.

If your reason for changing your attitude about healthy eating is that you want to look great for your friend’s wedding in three months, you need a longer-term reason to keep at it once the wedding is over.

And finally, the MOST important aspect of mindset change is

 long term ongoing support,

which means that producing lasting mindset change is a great foundation for an online membership or a coaching practice.

Heart hands as a group of diverse people hands connected together shaped as a love symbol expressing the feeling of being happy and togetherness.

Is mindset change an important part of YOUR online teaching program?

To learn more about how to create mindset change that really sticks, read my book, 

3D book mockup including back cover

For a deeper dive into mindset change and how it impacts us as online course creators, check out my blog post,

 “Are you ready for a mindset make-over”,

which focuses on the mindset changes we may need to make OURSELVES as digital entrepreneurs in the online learning space.

Video call or conference concept with men and women working together. Virtual meeting

I’d love to hear about YOUR experiences in producing mindset change that really sticks… let’s talk!

Join us at the Learn and Get Smarter community meeting

Saturdays at 9 AM Pacific/ 12 Noon Eastern, on Zoom,

where we focus on how to survive and thrive with online courses and online learning in these challenging times.

(These meetings are one of the ways  I provide long term ongoing support for all of us, as online course creators! 

It would be great to see you there!)

Come to the

Learn and Get Smarter Community Meeting

Group of Multiethnic Diverse World People

Saturdays

9 AM Pacific/ 12 Noon Eastern on Zoom

The most impactful thing you can do in 2022

person's hands with online energy between them

This is an exciting time of year, filled with the energy of new beginnings.

Granted, everyone on the planet has been through the wringer for the past few years. Remember the dewy-eyed hopefulness with which we all greeted New Years 2020? HAH! How did THAT work out for us, hmmmm....

For many of us, planned holiday gatherings this year may have been overshadowed by the sudden emergence of the Omicron variant. Where did THAT come from?

It's clear that with this pandemic, we're way beyond talking about whether we're in a marathon or a sprint.

What we're clearly in for, and have been for some time, is a long, long siege.

E-Learning text on the keyboard with notepad and pencil. Concept of E-Learning using laptop and mobile devices.

If you're like me, ie, a normal human with feelings, you may be feeling discouraged, alarmed, or appalled about all this right now.

It's only natural to feel that way.

BUT...there is good news for our community of mission-driven, service-oriented online course creators and the good news is:

Online teaching and learning

 are clearly here to stay. 

Learning how to teach impactfully online

 has gone from something many people may have thought might be nice to do "someday",

to something we will all be better off for having already learned how to do well, yesterday.

One of the design principles I teach about in my book,

is the idea of affordances and constraints:

Affordances are those things that a design situation

 makes it easy, convenient, and effective to do.

Constraints are those things that a design situation 

makes it difficult, ineffective, or impossible to do.

The constant and unpredictable nature of the pandemic places constraints on many factors, situations, and activities we've all come to expect and enjoy and consider as normal parts of everyday life. 

There are constraints right now on systems as far reaching as supply chains, in-person meetings, family get togethers, air travel, and all sorts of recreation and fun.

And that's just if we're lucky. 

Many people all over the world are facing severe constraints on things like earning a living, getting enough to eat, or simply staying alive. 

So what does this unprecedented (in our lifetimes, at least) situation,

AFFORD us the opportunity to do especially well?

This is an amazing time

 for long-term, focused, introspection

and creative online work.

Online Learning Services Presentation and Infographics. Close-up shot on LCD screen.


In other words,

 this is the perfect time to

design, develop, and deliver

an online course.

It's not just that the course you've been carrying around in your head for all this time is important for YOU to create. 

Your course may be desperately needed as a path to a more meaningful and focused life, for the people you serve. 

Your course may be the difference your audience is waiting for:  to help them make a living, improve their physical or emotional health, learn new skills, or otherwise improve their lives. 

There's no better time to commit to making it happen, and getting it out there in the world, than NOW.

Inspiration quote - If not now, when?


And the most impactful way to do that is to

commit to your course design process 

by enrolling in the January 2022 cohort of the Course Design Formula® Master Course.

If you’d like to make creating an online course that really teaches at a deep level, a priority in the new year, 

schedule a time NOW to talk with me

about whether the Course Design Formula® Master Course (starting January 18th, 2022) is right for you.

 Spaces are limited so book your call now.

(If you can't find a time slot that works for you on my calendar, 

just send me an email to Rebecca@learnandgetsmarter.com

with "Master Course" in the subject line).

Join the January 2022 cohort

of the Course Design Formula® Master Course

CLASS STARTS JANUARY 18TH, 2022

Book your enrollment interview now!


We'll resume the Saturday community meetings on January 8th, 2022.

Come join us to talk about how to survive and thrive

with online courses and online business in these challenging times.

2022. 2022 business goals concept illustration. Business team seeking new opportunities. Leadership. Vision. Achievement. Success vector design


Your Year in Pictures, 2021

Messy group of disorganized photos covered up by pieces of paper

I've noticed a message about the year in pictures for 2021, from various websites and publications,and the message is:

 "It isn't pretty. Are you SURE you want to look back?"

While I couldn't fully read the New York Times version, since I decided it isn't healthy to digest a steady diet of bad news, my glimpse at the headline before it got covered over by advertising messages promised a photo album of the apocalypse, with cities covered in dust.

(Hey, if I want to see things covered in dust I need look no farther than my own living room, amiright?)

Low-angle closeup of "Caution High Winds" traffic sign with strong winds visible in the cloud formations behind


While 2020, as I wrote at this time last year, may have been

 "a nonstop series of life or death storms for our little

 planet,"  2021 has been more like one BIG storm that never seems to end.

Just when you think it's safe to peek your head outside, you get blasted back  under your rock by the howling wind of another Covid variant.

And sometimes by the ACTUAL howling wind as well.

We've read the positive-thinking books. We've got the meditation apps. 

We know that it's important to have a positive mindset, in order to bring more positive things into our  businesses and lives ....

But it's a Catch-22 when negativity comes flying at us day after day after day, for years. 

No blowing smoke here, this is a very long slog up a very steep hill.

It isn't easy. And it isn't over.

So how should we look back and remember 2021?

My suggestion is, don't.

Don't look back. 

Look forward.

Keep going.

Envision the good that  you want to do in the world and focus on that with laser vision.

Because everything else is going to heck in a handbasket, and there's nothing we can do about it.

Just focus on your circle of influence and make the positive changes you can in your world and life... and especially in your courses and teaching work.

Young couple running away from waterfall (blurred motion)

What is the specific change you're here to make in the world, and how can you best achieve that? 

What will it take to make that happen, given all the odds that are stacked against all of us on this planet, right now?

Here's how my version of that looks (I'd love to hear yours!):

I'm here to help people create effective and engaging online courses that really DELIVER on the transformation they promise.

An important goal of my business is to take the stress and overwhelm out of online course design.

I'm like a professional organizer for your mind... helping you structure and display the aspects of your expertise you want to share with the world, in ways that (as Marie Kondo famously puts it) "spark joy" for you and your course participants.

In the midst of the swirling chaos, crazy weather, and general mayhem of the past year, it's been a source of great joy to celebrate my coaching clients' and course participants' successes as they launch their courses and deliver meaningful transformation that beautifully expresses their life's work.

I truly couldn't ask for anything more.



Your course content... 

before and after

applying the

Course Design

 Formula® to it!

Wide angle view of young woman with hands covering face kneeling on bed among large tiles of clothes and other objects in a chaotic bedroom. León, Castilla y León, Spain.
An organized closet

How about you? Despite everything that's going on outside your sphere of influence,

what have you been able to focus on in 2021 that WAS in your control?

What's the difference your work and teaching made in the world this past year?

As you look back on 2021, what pictures do you see in your own mind,

 that reflect the impact your work has made on others' lives?

POV From the bridge of a boat sailing ocean
Sailboat in stormy seas, lighthouse in distance (Digital Composite)
Composite image of a lighthouse beacon shining with stormy weather and crashing waves

When you're out there  on a stormy ocean, it helps to have a group of fellow travelers to help you reach your goal.

For each of us, our guiding mission and vision

 serves as the beacon that keeps us on track no matter what the external conditions are...

and our community is our group of fellow travelers to support us in reaching our goals.

In 2021, our community met every week on Saturdays to brainstorm and synergize about how to survive and thrive with online courses and online business in these challenging times.

The members of the Learn and Get Smarter community are experts in many fields, and we shared ideas and pooled our expertise on topics ranging from systems thinking to human behavior to software development... and of course, teaching and learning.

As a result, we all learned and got smarter. We created a community of practice around transformational online teaching, and a weekly practice of building community and supporting each other in these very challenging times.

I'm thankful for the participation and sharing, the generosity of spirt, and the sheer brilliance, that the members of this community have shared with each other and with me. Thank you for being who you are and for doing what you do.

What's your mission and vision for teaching online,

and what beacons and landmarks have you set for yourself 

to head towards in 2022?

If you’d like to make creating an online course that really teaches at a deep level, a priority in the new year, 

schedule a time NOW to talk with me

about whether the Course Design Formula® Master Course (starting January 18th, 2022) is right for you.

 Spaces are limited so book your call now.

Join the January 2022 cohort

of the Course Design Formula® Master Course

CLASS STARTS JANUARY 18TH, 2022

Book your enrollment interview now!


Thank you from the bottom of my heart for being part of this community, for your vision,

 and all your hard work to make the world a better place in these challenging times.

I hope that 2022 will be a year filled with blessings, growth, and service

for you and your students, clients, community, and family.

We'll resume the Saturday community meetings on January 8th, 2022.


Have a great holiday season and I will see you next year!

2022. 2022 business goals concept illustration. Business team seeking new opportunities. Leadership. Vision. Achievement. Success vector design


Designing your life and work for the year ahead

Kids arranging arrow symbol

It's an interesting time of year as we collectively reflect on 2021 and start envisioning the lives we want to live in 2022.

With so many things out of our control these days, it's more important than ever to focus and be intentional about the things we CAN change,  and the difference we are here to make.

At this time of year, many experts provide helpful guidance in how to do this:

  • Michael Hyatt's LifeScore Assessment helps you identify the areas of life you want to focus on most.
  • Chris Brogan has a process called "My Three Words" that helps you select the three words you want to focus on this coming year.
  • Ryan Deiss, CEO of Digital Marketer and the Scalable Company, is running a "Top to Bottom Challenge" focused on how to scale your business.

Here in our own community, Puzzle Artist Alli Berman graciously shared her "Color Your Gratitude for the New Year" mandala-making activity at last week's Learn and Get Smarter community meeting.

You can learn more about mandalas and how Alli uses them to create focus and intention that brings all the important aspects of our lives together, from this short video.

You can learn more about Alli and her work on her website.

If you're interested in a "Color Your Gratitude" class for yourself or your organization, email her at alli@puzzlearttherapy.com with "GRATITUDE" in the subject line.


What's the difference you are  here to make in the world?

And.. would you like help doing it?

The fifth cohort of the Course Design Formula® Master Course wrapped up last week...with amazing results.
 
At our final class meeting, I used the Mentimeter app to focus and capture the group's feedback, and saved it in the flipbook you'll find below.

My students have given me permission to share their feedback about what they can now do and how they now feel about creating online courses for their own businesses, as a direct result of participating in the Master Course.

Check out what they have to say in the flipbook below.
(On a computer or tablet, click on the white square in the lower right corner of the blue rectangle, just below the logo, to expand the flipbook to full screen for easier reading. On a phone, use landscape orientation and drag across the book with your fingers to make the pages bigger).

I am so thankful for and proud of my amazing Master Course students, for all their hard work and accomplishments over the past six months.

 I'd love for everyone in this community who feels ready to do so, to experience it for themselves!

The Course Design Formula® Master Course starts 

Tuesday, January 18th, 2022

4 PM Pacific/ 7 PM Eastern

January cohort screenshot

Would you like to be part of it?


If you'd like to join the course,

click here 

to schedule an enrollment meeting

and/or write to

Rebecca@learnandgetsmarter.com

to set up a private admissions interview.

You might also enjoy watching my on-demand webinar

which teaches three secrets of online course design

 (secrets we go into in much more depth, in the Master Course).

Screenshot of webinar registration page

Sign up to the Webinar

Secure your place in our free webinar on course design and learn to make your course stand out from the crowd!

 I'm here to support you in your online teaching journey. 

How do YOU want to change the world in 2022 and beyond?


Come to the Learn and Get Smarter community meeting... Saturdays at 9 AM Pacific/ 12 Noon Eastern on Zoom

We're focusing on how to  use our online teaching practices and online businesses to help ourselves and others survive and thrive during these challenging times. 

Click here to register for the meeting

(We meet on December 18th, 2021 and then again on January 8th, 2022).

No meetings on Christmas Day and New Years Day... HAPPY HOLIDAYS!

many people online in a conference call

Create a course welcome video that’s truly welcoming

A group of happy people frolicking on the beach

Creating the welcome video for your online course can feel like a stumbling block to many course creators.

It’s the first impression you’ll make on your learners, which can feel intimidating to create.

Although the welcome video is the first thing  your course participants will see, it’s often the last thing you as a course creator will put into your course.

Which makes sense, because how can you welcome your students until you’ve created the thing you’re welcoming them to, right?

Do you dread creating 

the “welcome” video

 for your online course?


You might have questions about how to plan for and create your welcome video.

Questions like:

  • What should be in it?
  • What should you leave out? 
  •  How should you come across?
  •  What should you even say?


I've put together a short, low-cost mini course designed to help you solve this problem once and for all. 

Enroll now and get your welcome video DONE 

Because MINDSET is the most important aspect of making people feel welcome,

I created this as a mindset course.

You can see the module titles (left) and mindset course structure (right) below.

screenshot of the course outline showing mindset module structure

How do you feel about creating the welcome video for your course?

If you want to feel happy, excited, and relaxed about it, 

check out the mini course now!

(There's an enrollment link at the end of the short, fun, video below...
which is not a course welcome video, but  just a fun video I made to inspire you.)

Or if you're really in a hurry, you can just

Click to play


The MAGIC of coaching: what makes it work?

Young woman flexing muscles in front of large superhero shadow on pink background


In previous blog posts, I’ve shared how I structure the coaching aspect of my business, and what happens during a coaching session.

Now let’s explore the most interesting thing about coaching, which is:

 WHAT ACTUALLY MAKES IT WORK?


What I mean by “coaching”:

Working with clients individually to provide “done-with-you” course design and course creation services.


What I mean by “makes it work”:

The client ends up with a course design that fulfills their vision, goals, and expectations for what they were hoping to produce.

It's the  immediacy and specificity of the coaching situation

 that make it so highly effective.

Coaching is completely customized to the client’s unique course design situation: 

their specific target audience, subject matter, and goals.


The importance of CONTEXT

Clients often have course-design questions such as:

  • “Is this ENOUGH guided practice?” 
  • “What’s the BEST app to use?”
  •  “HOW should I provide independent performance?”

The answers can only come from understanding the whole CONTEXT:

  • Enough guided practice for teaching WHAT, to WHOM, under what CONDITIONS?
  • The best app to use for WHICH content, in WHICH situation?
  • Independent performance for WHOM, based on their having already learned WHAT?

The structure of a coaching session optimizes the ability to answer these types of questions.

Designing an effective and engaging online course requires BOTH subject matter expertise AND course design expertise, and coaching provides a customized context for making that happen. 

The client operates their subject matter expertise and I operate my course design expertise. 

Two people moving a heavy couch together


We are like two people moving a large heavy item of furniture (the course content) 

to place it in the ideal setting (the course structure).

It's difficult or impossible to move a couch up three flights of stairs and around a corner all by yourself,

but if you have someone helping you by holding up the other end, the job gets much easier.

That said, there are times when coaching is NOT the best solution to a client's course design situation or needs.

 If  you don't have an immediate, specific need to create a specific course, or don't yet have a defined course topic or  target audience, it may make more sense to take the Course Design Formula® Master Course rather than coaching.

The Master Course provides space, time, and a community of peers, allowing each participant to develop their online teaching skills while also clarifying the specific transformation they want to deliver, and for whom.

Let's say coaching IS the right answer: What makes it work?

Coaching is completely customized to the client’s unique course design situation:

their specific target audience, subject matter, and goals.

We start by creating  a high level vision for what the client wants their course (or their whole online academy) to achieve.

That gives  us a “North Star” to guide by, so that everything we design or create aligns correctly with the client’s highest vision and goals.

We then work our way down through a customized process I’ve created, to get clear on the specific transformation the client wants their course to provide.

Once we know that, we determine the specific domain of learning that will deliver that transformation most effectively.

We then use the Course Design Formula® to structure the course based on best practices for delivering instruction in that learning domain. 

Getting the domain of learning right

is essential for creating an effective and engaging course.


When you have the domain of learning right,

 the effect is smooth and easy -- like a knife through butter. 


When you have the domain of learning wrong, 

 the effect is unpleasant and grating, like nails on a chalkboard.

(Yes, having the wrong domain of learning really is that unpleasant, it actually hurts).

Young braided hair african american girl over isolated background covering ears with fingers with annoyed expression for the noise of loud  screeching

Coaching allows us to quickly adjust the course design to fit the client's deepest vision for it.

We can listen for any discordant notes,  quickly discover anything that doesn't fit the client's vision for what they want to create, and adjust it right away.


Coaching is highly effective and impactful. It gets optimum results for clients, fast. That’s because coaching:

  • Has high SOCIAL PRESENCE
  • Provides direct live GUIDED PRACTICE
  • Allows for supervised INDEPENDENT PERFORMANCE
  • Offers immediate FEEDBACK
  • Supports effective ASSESSMENT by both client and coach
  • Encourages monitored ITERATION for continual improvement

The Coaching Conundrum

When the goal is to CREATE SOMETHING NEW (the highest level of Bloom’s taxonomy) it is very helpful to have one to one direct support in alignment with the 2 sigma problem discovered by Bloom (yes, the same Bloom.. this is another aspect of his research).

The coaching conundrum though is that as Bloom points out in his 2 sigma article, coaching is expensive for the client and resource intensive for the coach. 

Coaching takes a lot of INPUT of time and energy from the coach. The reason it works so well for the client is that it’s completely focused on the client’s unique situation and goals. That by definition makes it not at all scalable. The scale it works at is the scale of one to one.

Businessmen walking on top of complex maze

So coaching solves one problem 

(how to provide a customized solution tailored to each client’s specific needs)

 that reveals another problem: how to design a scalable business.

"AHA!" you may say... and in fact, many people DO say... "this is where online courses come in! 

You create online courses to scale your coaching practice."

There are ways in which this can in fact, work.

BUT...even in online courses, there is often a need for one-on-one direct live support

to help learners APPLY the teaching in the course to their own specific situation. 

Coaching is highly effective.

Courses are highly scalable.

To be both highly scalable AND highly effective, courses often need to include at least some direct one-to-one coaching

BUT... coaching is not scalable, which then puts a constraint on how scalable an online course can be and still remain optimally effective.

Have you grappled with these issues in your online course business?

We are going to take a deep dive into exploring this "wicked problem" at the Learn and Get Smarter community meeting on Saturday, October 23rd, 2021. 

I hope you can join us as we brainstorm and synergize how to provide an optimized learning experience for as many people as possible!

If you'd like to share your thoughts with me before then, drop me a note to Rebecca@learnandgetsmarter.com.

I can't wait to hear YOUR experiences, insights, and reflections on coaching, courses, and how they can work together in your business to help people learn and get smarter!

Taking the stress out of online course design

stressed female executive thinking at her computer


One of my main goals in creating the Course Design Formula® has been to relieve the stress many experts and entrepreneurs feel when creating an online course.

Can you relate?

Why creating an online course can be stressful:

Young and timid woman with head in the cloud sitting on bench
  • You have so much expertise on the topic that it's hard to know where to start
  • You aren't sure what to put into your course and what to leave out
  • You want to make the course clear and engaging... but how?
  • You can't figure out where to begin, and how to structure the course
  • Everything is connected so you just end up going around and around in circles!

The way most people go about creating an online course only adds to the stress.

What most people do is jump in right away creating content, without a clear plan as to what content even needs to be in the course to begin with.

It's natural and intuitive to start that way.

You're an expert on a topic and you want to teach people about it, so you start creating content based on your subject matter expertise.

 What's wrong with that?

What's wrong with that is that it doesn't work.

In order to set up a course in a way that's effective, stress-free, and leads to the results you want 

you need to use LEARNING DESIGN EXPERTISE, 

NOT SUBJECT MATTER EXPERTISE.

If you use learning design expertise to set up the course structure, you'll then have an elegant, clear container you can use to share your subject matter expertise.

The container (course structure) will make it clear what needs to be in your course, what should be left out (or put into a different course you can create at another time), and in what order.

White puffy could in a transparent box on white pedestal, blue studio background

     


  And just like that, your stress is gone! Pouf!





When you use learning design expertise, rather than your subject matter expertise, to create the STRUCTURE of your course,

 you ensure that the course is going to engage your course participants

and help them achieve the transformation you want  to provide.


Suddenly it becomes clear:

  • What should be in your course
  • What to leave out
  • Where to start
  • What order to present the material
  • How to create a logical, smooth learning path
Garden with clear path through it

If you're feeling stressed about how to structure your online course, here are a few suggestions:


What if you've already created a course (either on or offline) and now want to revise it?

Circular Ribbons with RETHINK REVISE RESET Word - 3D Rendering


The same rules apply to revising a course as to creating a new one, but it's harder to see those rules at first. 

It's only logical, after all, to revise a course by starting from what you've already created (your existing content) and then thinking about how to make it better, in a kind of editing process.

This is like taking concrete that's already been poured out and hardened, 

and trying to chip away at it to change its shape and form.

It's much easier and less stressful to instead go back to the original intention and purpose behind the course, create the ideal mold for the shape you want the finished product to take, and pour the concrete  all over again.

In this metaphor, the mold represents the course structure and the concrete is your content.


Chipping away at hardened concrete in an attempt to reshape it:

  • takes a lot of work
  • makes it hard to remember what the original goal was
  • is not very successful


Pouring fresh concrete into a new, perfectly shaped mold:

  • is fast, easy, and fun
  • evolves naturally from what the original goal was
  • produces smooth and elegant results

Whether you're creating a new course or revising an existing one (either from online, or off),

 the Course Design Formula® helps you go with the flow

of how people can best achieve the transformation you want your course to provide.

If you want to master the formula so you can use it to create any course you envision, for the rest of your life, the best way to do that is to take the Course Design Formula® Master Course. Enrollment is limited and by private interview only. I'm interviewing now and taking reservations for the June 2021 cohort, so if you're interested, email me at Rebecca@learnandgetsmarter.com and we can schedule a time to talk starting in March.

If your focus is on setting up a specific course or online academy, from scratch (or revising an existing one using the "fresh-mold-pouring" method I wrote about above), you can schedule a free strategy session to discuss your project and set up a coaching schedule so you can work with me to get your course designed. Again, I have availability starting in March... this is a process that requires advance planning, so we can create a smooth, enjoyable and stress-free experience for you as a course creator and for your course participants as learners.

Workers at building site are pouring concrete in mold from mixer truck.

You are always welcome and invited to join us in the Course Design Formula® Community Facebook Group, and on Saturdays on Zoom at 9 AM Pacific/ 12 Noon Eastern for the Learn and Get Smarter community meeting, where we talk about how to use our expertise and our online courses to help ourselves and others survive and thrive in these challenging times. I look forward to seeing you there!


Come to the Learn and Get Smarter community meeting... Saturdays at 9 AM Pacific/ 12 Noon Eastern on Zoom

We're focusing on how to  use our online teaching practices and online businesses to help ourselves and others survive and thrive during these challenging times. 

Click here to register for the meeting

many people online in a conference call

Teaching changes the world. Are you ready for what that means?

Hands together equalty concept. Hand drawn Illustration


In my book, Course Design Formula: How to Teach Anything to Anyone Online, I talk about the difference between really teaching someone something, and simply exposing them to information.

Real teaching changes the world because it produces transformation.

goldfish jumping off to new fishtank


When you set out to create an online course, the first thing to determine is the IMPACT your course will have.

How will your course participants be different (and better!) as a direct result of taking your course?

What's the TRANSFORMATION your course will deliver?


In order to help someone learn something new,

 we have to first (gently) encourage them to leave their comfort zone.

Cat lying on grass under umbrella

You can't learn anything new if you stay in your comfort zone.

The reason it's  your comfort zone is that you already know everything in it!

The pandemic has forced the entire planet to leave its comfort zone.

Whatever specific pain point is leading people to take an online course,

stands against the general backdrop of the generalized pain we all are in

due to the pandemic.


The need for transformation, in all areas of life, is tremendous.

As the promoters and producers of  transformation, we need to be tuned into and aware of the tremendous level of pain our target audience is feeling.

It's not the same as before the pandemic.

Everything has changed.

The environmental backdrop against which you are creating and delivering an online course (or a whole online academy), is very different today than it was a year ago.


Globe Covered in Bandages

       
If you're thinking about creating an online course, or are already creating one, think about the area of life your course will address.

 How will your course make life better for your course participants? What level of pain will it alleviate and address:

Maslow's pyramid of needs

Maslow's Hierarchy of Needs

  • Physical well-being and basic survival needs
  • Emotional comfort and social connections
  • Intellectual understanding and skills
  • The search for meaning and fulfillment

In order to address our learners' pain points,  we have to temporarily make their pain worse.  

And given the current conditions, that is especially challenging right now.

For example, if you're teaching a mindset course about adopting healthier eating habits, your course participants will have to let go of familiar foods that they find comforting, in order to learn to love new foods that they don't yet know about or like.

Normally, the level of pain involved in learning something new, is manageable.

But right now, when so many are already in so much pain, we as facilitators of transformation need to be aware that we are, temporarily, asking our learners to face even MORE pain than they already have been facing for an extended period of time.

stick figure in balance with pros and cons

The pain involved in learning something new is GOOD pain.
It leads to positive change and productive results.
It's like the (mild) pain of a good workout, that helps our muscles grow.

Young male athlete running on race track.


It's just that everyone on the planet has been doing an intensive "workout" for the past year, just to stay alive.

 So we need to factor that background pain into the equation

as we think about how to create a safe, supportive learning space in which our course participants can grow.


What's the solution?
 
Be extra kind and understanding, both to yourself as the facilitator of transformation, and to those who depend on, connect with, and learn from you.
 
What does this mean in practical terms?

heart painted on frozen glass
  • Be extra patient, especially when its hard.
  • Be extra kind to yourself, as well as to others
Adhesive Tapes Moving Forward on Solid Blue Colored Background. Standing Out from the Crowd Concept.


You are doing important work.

You are changing the world.

It's a marathon, not a sprint,

so pace yourself and take the long view.


If you need to learn new skills (such as how to use a particular type of media, or new tech skills), give yourself the time and space to do it...but do it.

Keep going and don't give up.

The world needs your teaching, and the transformation it provides, now more than ever.

Black Board with "Never Give Up!" written on it by white chalk.

Are you, too, tapping into the extraordinary levels of pain that are out there in the world right now?

How are you managing it for yourself and your community of learners?

What pain point(s) will your course address, and how will your course ultimately help to make that pain better?

How will you support your learners through the times when they have to step out of their comfort zones?

Let's continue the conversation in the Facebook group... and I hope you will join us on Saturday for the Learn and Get Smarter community meeting, so we can support each other in supporting those we are here to serve.


Come to the Learn and Get Smarter community meeting... Saturdays at 9 AM Pacific/ 12 Noon Eastern on Zoom

We're focusing on how to  use our online teaching practices and online businesses to help ourselves and others survive and thrive during these challenging times. 

Click here to register for the meeting

many people online in a conference call

Teaching changes the world

Someone cutting the

Education removes the obstacles that prevent people from achieving their dreams.

The difference between failure and success often comes down to learning... whether learning to change one's mindset from "I feel like I can't" to "I know that I can" or learning how to perform a new skill.

Times of accelerated societal change, like the present, call for accelerated learning. This is a time of unprecedented growth in online learning  as we are called on to meet the needs of those we are here to serve.

How will you rise to the occasion to meet this time of need? 

What's the difference you are  here to make in the world?

And.. would you like help doing it?

The Course Design Formula® Master Course starts TODAY

Tuesday, January 12th, 2021

4 PM Pacific/ 7 PM Eastern

Course Design Formula® Master Course landing page screenshot

Would you like to be part of it?


If you'd like to join the course,

write to

Rebecca@learnandgetsmarter.com

to set up a private admissions interview.

You might also enjoy watching my on-demand webinar

which teaches three secrets of online course design

 (secrets we go into in much more depth, in the Master Course).

Screenshot of webinar registration page

Sign up to the Webinar

Secure your place in our free webinar on course design and learn to make your course stand out from the crowd!

Whether the course is right for you at this time or not, I'm here to support you in your online teaching journey. 

How do YOU want to change the world in 2021 and beyond?


Come to the Learn and Get Smarter community meeting... Saturdays at 9 AM Pacific/ 12 Noon Eastern on Zoom

We're focusing on how to  use our online teaching practices and online businesses to help ourselves and others survive and thrive during these challenging times. 

Click here to register for the meeting

many people online in a conference call

Make 2021 YOUR year for teaching online!

Goals for 2021 Using Goalscape software

The past  year has provided everyone around the world with the opportunity to see things in a new (though often, harsh and painful) light.

Learning is the process of adapting to one’s environment in ways that promote survival, and 2020 forced us all onto a very steep learning curve.

The ability to learn from each other and connect online has been a lifeline to hold onto while navigating the twists and turns of this steep learning curve.

What lessons have we learned that can guide us for the year ahead?

I’d love to hear your lessons learned, so please send them to me at Rebecca@learnandgetsmarter.com.

 Here are mine:

  • Online learning is a powerful resource for effecting positive change.
  • Many things can be taught online, that one would have thought required a physical in-person presence.
  • Learning works best when it includes community, accountability, connection, and continuity.
  • We are all more skilled in some areas than others.
  • We can optimize our lives by teaching the things we are skilled at, and learning the things we need help with.

I spent most of my time last year either teaching the things I am good at, or being coached in the areas where I need help.

I worked out with my trainer 3x a week (on Google Duo, using weights and medicine balls and a mat in my own living room).

As a result, my flexibility and strength have improved despite not being able to go to the gym.

What made this work: consistency (3 times a week every week, even on holidays) and continuity over a long period of time.

I worked with my professional organizer twice a week on Facetime.

She supervised me while I cleaned my own house, organized my own paperwork, and restructured my life.  

Again: accountability, consistency, and commitment to getting the help I needed, were what made the difference.

How about you?

What are your goals for 2021?

What type of accountability and consistency do you need to build into your life NOW, to ensure you achieve them?

How do you want to feel a year from today, as you look back on the year we are about to live, together?

If creating an online course, or a whole academy, is something you’ve been thinking about doing, 

NOW is the time to get professional help--from me.


And by now, I mean, right now, today, this week.

The Course Design Formula® Master Course January cohort starts January 12th, 2021

 at 4 PM Pacific,

7 PM Eastern.

If you want to become a transformational teacher in the online teaching space,

NOW is the time to commit to making that happen.

You can learn more about the course from my new, on-demand webinar:

Screenshot of webinar registration page

Sign up to the Webinar

Secure your place in our free webinar on course design and learn to make your course stand out from the crowd!

Now is the time to decide.

Only you can know your schedule and time commitments,

 but I can't be sure when I'll be teaching the Master Course again

… that will depend on many things. 

I also can’t promise that the price will stay as affordable as it is now.

Are you ready,willing, and able to commit to YOUR online teaching practice?

Is becoming the best, most transformational, global educator you can be, a priority for you in the year ahead?

If your answer is YES, you NEED to be in the January Cohort of the Course Design Formula® Master Course.

Write to Rebecca@learnandgetsmarter.com and let me know you want a spot, 

and I’ll send you what you need to start the enrollment process.


Because this is an ongoing, high level mastermind, enrollment is by private interview (with me, personally).

There are some things you can do to speed the process along, right now.

Once all that has happened, and we’ve had a chance to talk, I’ll send you the link to enroll.

 If you’re not sure whether the course is right for you, here are some ways to learn more:

  • Watch this video starting at the 6:07 mark.
  • Join this webinar.
  • Email me with questions (Rebecca@learnandgetsmarter.com).

Don't wait. Do it now. Class starts January 12th, and  I’d love to see you there.

On another note, the Learn and Get Smarter community meetings are BACK

on Saturdays at 9 AM Pacific/ 12 noon Eastern,

 and I’d love to see you there as well.

Let’s continue to support each other in finding ways to survive and thrive

under the conditions of uncertainty, challenge, and risk

that everyone on the planet is facing at this time.

Come to the community meeting

Saturday, January 9th,  2021

9 AM Pacific/ 12 Noon Eastern

many people online in a conference call

Asking the Right Question

Thoughts and options head with arrows

The entire planet is in the midst of one of the most globally destabilizing times in history, where the foundations of how we function and interact on every level of our lives have been shaken.

We've all been pushed out of our comfort zone. That’s a situation that serves as the impetus for tremendous learning and growth.

As systems grow and change, there is a push and pull between stability and growth. We need stability in order to function effectively, and we need growth in order to keep moving forward. 

New systems and structures are starting to emerge from the chaos wreaked by the pandemic… new ways of learning, connecting, and finding meaning in our lives. While many of us are still struggling to establish a stable foothold in this new reality, the ongoing human need for growth is present as well.


A  friend and fellow entrepreneur shared an interesting experience the other day. She mentioned that she had been feeling stuck about how to move forward in her business, until someone asked her the right question. 

Once the right question was asked, the answers to what she needed to do to grow her business, became clear.

Answers that had been eluding her suddenly came to her easily. Processes started unfolding organically and naturally. The barriers to growth in her online business had been removed.


What was this magical question that released such profound and positive change?

It was:

 “How are your customers feeling?

How can you reassure them that what they want to achieve is do-able?”



Which reminds me: how are YOU feeling?

How can I reassure you that what you want to achieve in building your online course, is do-able?

Book with heart love shape

I’ll share how that plays out for my business, and would love to hear how it works for yours.

My students, clients, colleagues, and customers are mission-driven innovators who are passionate about sharing their unique expertise online. 

They want to create an online course (or courses) as a way of reaching more people than they could in person.

They want to share the solutions they’ve created to important issues, in transformative ways and with a global audience.

Many experts who fit the above profile feel overwhelmed by their own expertise when it comes time to turn it into an effective and engaging online course. 

Having 360 degree vision on your topic is both a blessing and a curse.

It’s a blessing because you have such profound awareness in your area of expertise, but that makes it challenging to figure out where to start and how to share what you know with learners who don’t share your level of expertise. 

 IF everything you know is connected to everything else you know, where do you start explaining it all to someone who does not yet know anything about the subject?

Digital Human Brain Covered with Networks
Don't serve a whole cow: learn how to divide up your expertise into digestible portions for online learning

Most people who are creating online courses start by trying to include everything they know, in one course.

That soon starts to feel overwhelming to themselves, and also to their future course participants.

Trying to TEACH ALL THE THINGS in one course is what I call “serving a whole cow” (when all people want and can digest is a single, well-seasoned and marinated steak). 


I’ve got a free course that helps you think about how to divide up your subject matter into smaller portions to make it easier to both teach and learn.



The next mistake people make is not having a clear target audience in mind for their course. 

We can’t teach all the things (in one course) and we also can’t reach ALL THE PEOPLE.

If you’re struggling to figure out how to structure your course, you first need to determine who the ideal learner that you’d love to have more of, in your class, would be.

Go out and talk to some real life examples of that ideal learner, to find out what they want and need to learn from you, and what their starting point is with respect to what you want to teach. (I’ve got a mini course that can help you do all that).

Course landing page screenshot from Action Plan A: Before You Begin

Make sure you have a clear starting point that resonates with the people you want to serve.

The next challenge is to figure out where those ideal learners of yours want to end up with respect to the subject you want to teach.

What’s the problem THEY (not you) are trying to solve?

You’ve already solved the problem... that’s what your expertise is about.

Now, how can you APPLY that solution in ways that make life better for others?

Point of view, looking up ladder sticking through hole in ceiling revealing blue sky

Our purpose in teaching online is not just to put everything we know  out there in digital form. 

That’s not teaching, it’s just exposing people to information.

In order to teach effectively we need to tune in to the challenges and pain points that others are facing,  

and provide actionable solutions that help them make those real life issues better.  

The Course Design Formula® Master Course is designed to take away the stress and overwhelm that experts feel when creating an online course. 

But it’s much more than that.

The Master Course is designed to turn the computer screen that stands between online teachers and their course participants, transparent... so that you are looking at your learners (and they are looking at you) as if the screen were not even there.

It’s designed to make you as comfortable teaching online as in  a physical classroom, so that you can be a powerfully transformational  teacher in any setting.

I’ve had my online students tell me that they learned things in my course that made their classroom and workshop based teaching better, too.

Join the January 2021 cohort

of the Course Design Formula® Master Course

Space is limited.

Enrollment is via private interview only.

I’m not here to tell you how to create a digital information product so you can make money. 

I’m here to help you discover how to recreate YOURSELF as a global education leader, so you can make a difference. 

Once you know how to do that, your own business will unfold organically as well.

Making money is something we all want and need to do.

 If a business is solving a real problem that people urgently need help with, they will be happy to pay for the solution you provide.

 But what they will really remember you for is that you made a profound and positive difference in their lives.

You are here to make a difference in the world, and  I am here to help you make that happen.

My students and clients are out there doing that every day, and I am so honored and thankful to be able to work with them.

Businessman looking at coiled and tangled rope

So...instead of focusing on our own challenges as online educators and entrepreneurs, if we turn our focus to the challenges faced by those we are here to serve, it becomes easier to see what next steps we need to take to achieve that.

Business is about building relationships that help us serve others by solving specific problems. 

What problems do your online course and online business solve for the people you are here to serve?

I’d love to hear about it… you are welcome to write to me at Rebecca@learnandgetsmarter.com, share in the Facebook group, or join us on Saturdays for the Learn and Get Smarter community meeting to discuss these critical ideas in person.


Meanwhile, how are  YOU feeling? 

Are you struggling to find an even footing in these challenging times, looking for ways to grow, or some combination of the two?

As my colleague so eloquently put it, each of us in our own sphere as online educators, is here to help others know that what they want to achieve is do-able.

How will you make that happen for your clients and customers?

Let's talk about it!

Come to the community meeting

Saturday, November 21st, 2020

9 AM Pacific/ 12 Noon Eastern

many people online in a conference call

Creating Community Online

People connected by online learning even though they can't shake hands in person

How are you feeling right now?

What changes have you had to make to adapt to the coronavirus threat?

Do you find yourself suddenly needing to take programs, meetings, clases, processes that work well in the physical world, and put them online?

Would you like some guidance and help in figuring out how to do that, effectively and fast?

At a time when staying separate in physical spaces  protects our physical health, meeting together in online spaces can protect our social, emotional, financial, and even spiritual health.

In these unprecedented times, where things are unfolding fast and in unpredictable ways, community support and helpful guidance can ease the burden we may otherwise be carrying alone.

That's why, starting this week,I’m inviting the Learn and Get Smarter community to come together, to meet face to face (on Zoom).

I’m hosting a live group meeting  this Saturday, March 21st, at 9 AM Pacific/ Noon Eastern time.

If you live in a different country, you can use this international time zone converter to find the time to log on.

The purpose of this meeting is to start to get to know each other as a community  focused on creating effective learning online in ways that make the best use of all our resources: time, brainpower, energy, and ideas.

What challenges are you facing now in terms of taking great offline learning experiences, and getting them online?
How can I support you in getting that done?

I'd like to start having weekly office hours/workshops where you can share your course design challenges and we can find creative solutions together.

If this sounds like something that would be helpful and interesting to you, please register for the meeting (below).

After you register, you'll receive a confirmation email with the meeting link.

If you have a course design challenge or situation you'd like to discuss, you are welcome to email it to me at Rebecca@learnandgetsmarter.com.


Here's the link to register for the meeting this Saturday.

(After registering, you will receive a confirmation email containing information about joining the meeting.)



We'll be meeting live on Zoom, which is a fantastic platform for online meetings and live course sessions.

You may already be an expert at using Zoom, or you may not have used it before.

 (If that's the case, it's very easy to use. All you have to do is go to the link you'll receive in the email after you register, at the designated time).

Here's an article that Zoom just shared from their blog, on some really fun and creative ways to create a sense of community and connection in online meetings.

 I hope you enjoy it!

arrow pointing towards call to action from the right

Zoom shares some great ideas for creating connection online

Check out this wonderful post on Zoom's blog, about fun ways to create connection and community at a distance. 


My goals for this first meeting are for the community to get to know each other, and for me to learn the kinds of course design challenges that you are facing right now, and how I can be of service to you at this challenging time.


If there is interest and the group finds this format helpful, we can continue the meetings weekly in order to create ongoing synergy, community, and support.

How do you feel about this? Do you like this idea? Do you have any comments, suggestions, or requests?


Email me at Rebecca@learnandgetsmarter.com to let me know how I can help.