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Taking the stress out of online course design

stressed female executive thinking at her computer


One of my main goals in creating the Course Design Formula® has been to relieve the stress many experts and entrepreneurs feel when creating an online course.

Can you relate?

Why creating an online course can be stressful:

Young and timid woman with head in the cloud sitting on bench
  • You have so much expertise on the topic that it's hard to know where to start
  • You aren't sure what to put into your course and what to leave out
  • You want to make the course clear and engaging... but how?
  • You can't figure out where to begin, and how to structure the course
  • Everything is connected so you just end up going around and around in circles!

The way most people go about creating an online course only adds to the stress.

What most people do is jump in right away creating content, without a clear plan as to what content even needs to be in the course to begin with.

It's natural and intuitive to start that way.

You're an expert on a topic and you want to teach people about it, so you start creating content based on your subject matter expertise.

 What's wrong with that?

What's wrong with that is that it doesn't work.

In order to set up a course in a way that's effective, stress-free, and leads to the results you want 

you need to use LEARNING DESIGN EXPERTISE, 

NOT SUBJECT MATTER EXPERTISE.

If you use learning design expertise to set up the course structure, you'll then have an elegant, clear container you can use to share your subject matter expertise.

The container (course structure) will make it clear what needs to be in your course, what should be left out (or put into a different course you can create at another time), and in what order.

White puffy could in a transparent box on white pedestal, blue studio background

     


  And just like that, your stress is gone! Pouf!





When you use learning design expertise, rather than your subject matter expertise, to create the STRUCTURE of your course,

 you ensure that the course is going to engage your course participants

and help them achieve the transformation you want  to provide.


Suddenly it becomes clear:

  • What should be in your course
  • What to leave out
  • Where to start
  • What order to present the material
  • How to create a logical, smooth learning path
Garden with clear path through it

If you're feeling stressed about how to structure your online course, here are a few suggestions:


What if you've already created a course (either on or offline) and now want to revise it?

Circular Ribbons with RETHINK REVISE RESET Word - 3D Rendering


The same rules apply to revising a course as to creating a new one, but it's harder to see those rules at first. 

It's only logical, after all, to revise a course by starting from what you've already created (your existing content) and then thinking about how to make it better, in a kind of editing process.

This is like taking concrete that's already been poured out and hardened, 

and trying to chip away at it to change its shape and form.

It's much easier and less stressful to instead go back to the original intention and purpose behind the course, create the ideal mold for the shape you want the finished product to take, and pour the concrete  all over again.

In this metaphor, the mold represents the course structure and the concrete is your content.


Chipping away at hardened concrete in an attempt to reshape it:

  • takes a lot of work
  • makes it hard to remember what the original goal was
  • is not very successful


Pouring fresh concrete into a new, perfectly shaped mold:

  • is fast, easy, and fun
  • evolves naturally from what the original goal was
  • produces smooth and elegant results

Whether you're creating a new course or revising an existing one (either from online, or off),

 the Course Design Formula® helps you go with the flow

of how people can best achieve the transformation you want your course to provide.

If you want to master the formula so you can use it to create any course you envision, for the rest of your life, the best way to do that is to take the Course Design Formula® Master Course. Enrollment is limited and by private interview only. I'm interviewing now and taking reservations for the June 2021 cohort, so if you're interested, email me at Rebecca@learnandgetsmarter.com and we can schedule a time to talk starting in March.

If your focus is on setting up a specific course or online academy, from scratch (or revising an existing one using the "fresh-mold-pouring" method I wrote about above), you can schedule a free strategy session to discuss your project and set up a coaching schedule so you can work with me to get your course designed. Again, I have availability starting in March... this is a process that requires advance planning, so we can create a smooth, enjoyable and stress-free experience for you as a course creator and for your course participants as learners.

Workers at building site are pouring concrete in mold from mixer truck.

You are always welcome and invited to join us in the Course Design Formula® Community Facebook Group, and on Saturdays on Zoom at 9 AM Pacific/ 12 Noon Eastern for the Learn and Get Smarter community meeting, where we talk about how to use our expertise and our online courses to help ourselves and others survive and thrive in these challenging times. I look forward to seeing you there!


Come to the Learn and Get Smarter community meeting... Saturdays at 9 AM Pacific/ 12 Noon Eastern on Zoom

We're focusing on how to  use our online teaching practices and online businesses to help ourselves and others survive and thrive during these challenging times. 

Click here to register for the meeting

many people online in a conference call

Teaching changes the world

Someone cutting the

Education removes the obstacles that prevent people from achieving their dreams.

The difference between failure and success often comes down to learning... whether learning to change one's mindset from "I feel like I can't" to "I know that I can" or learning how to perform a new skill.

Times of accelerated societal change, like the present, call for accelerated learning. This is a time of unprecedented growth in online learning  as we are called on to meet the needs of those we are here to serve.

How will you rise to the occasion to meet this time of need? 

What's the difference you are  here to make in the world?

And.. would you like help doing it?

The Course Design Formula® Master Course starts TODAY

Tuesday, January 12th, 2021

4 PM Pacific/ 7 PM Eastern

Course Design Formula® Master Course landing page screenshot

Would you like to be part of it?


If you'd like to join the course,

write to

Rebecca@learnandgetsmarter.com

to set up a private admissions interview.

You might also enjoy watching my on-demand webinar

which teaches three secrets of online course design

 (secrets we go into in much more depth, in the Master Course).

Screenshot of webinar registration page

Sign up to the Webinar

Secure your place in our free webinar on course design and learn to make your course stand out from the crowd!

Whether the course is right for you at this time or not, I'm here to support you in your online teaching journey. 

How do YOU want to change the world in 2021 and beyond?


Come to the Learn and Get Smarter community meeting... Saturdays at 9 AM Pacific/ 12 Noon Eastern on Zoom

We're focusing on how to  use our online teaching practices and online businesses to help ourselves and others survive and thrive during these challenging times. 

Click here to register for the meeting

many people online in a conference call

Asking the Right Question

Thoughts and options head with arrows

The entire planet is in the midst of one of the most globally destabilizing times in history, where the foundations of how we function and interact on every level of our lives have been shaken.

We've all been pushed out of our comfort zone. That’s a situation that serves as the impetus for tremendous learning and growth.

As systems grow and change, there is a push and pull between stability and growth. We need stability in order to function effectively, and we need growth in order to keep moving forward. 

New systems and structures are starting to emerge from the chaos wreaked by the pandemic… new ways of learning, connecting, and finding meaning in our lives. While many of us are still struggling to establish a stable foothold in this new reality, the ongoing human need for growth is present as well.


A  friend and fellow entrepreneur shared an interesting experience the other day. She mentioned that she had been feeling stuck about how to move forward in her business, until someone asked her the right question. 

Once the right question was asked, the answers to what she needed to do to grow her business, became clear.

Answers that had been eluding her suddenly came to her easily. Processes started unfolding organically and naturally. The barriers to growth in her online business had been removed.


What was this magical question that released such profound and positive change?

It was:

 “How are your customers feeling?

How can you reassure them that what they want to achieve is do-able?”



Which reminds me: how are YOU feeling?

How can I reassure you that what you want to achieve in building your online course, is do-able?

Book with heart love shape

I’ll share how that plays out for my business, and would love to hear how it works for yours.

My students, clients, colleagues, and customers are mission-driven innovators who are passionate about sharing their unique expertise online. 

They want to create an online course (or courses) as a way of reaching more people than they could in person.

They want to share the solutions they’ve created to important issues, in transformative ways and with a global audience.

Many experts who fit the above profile feel overwhelmed by their own expertise when it comes time to turn it into an effective and engaging online course. 

Having 360 degree vision on your topic is both a blessing and a curse.

It’s a blessing because you have such profound awareness in your area of expertise, but that makes it challenging to figure out where to start and how to share what you know with learners who don’t share your level of expertise. 

 IF everything you know is connected to everything else you know, where do you start explaining it all to someone who does not yet know anything about the subject?

Digital Human Brain Covered with Networks
Don't serve a whole cow: learn how to divide up your expertise into digestible portions for online learning

Most people who are creating online courses start by trying to include everything they know, in one course.

That soon starts to feel overwhelming to themselves, and also to their future course participants.

Trying to TEACH ALL THE THINGS in one course is what I call “serving a whole cow” (when all people want and can digest is a single, well-seasoned and marinated steak). 


I’ve got a free course that helps you think about how to divide up your subject matter into smaller portions to make it easier to both teach and learn.



The next mistake people make is not having a clear target audience in mind for their course. 

We can’t teach all the things (in one course) and we also can’t reach ALL THE PEOPLE.

If you’re struggling to figure out how to structure your course, you first need to determine who the ideal learner that you’d love to have more of, in your class, would be.

Go out and talk to some real life examples of that ideal learner, to find out what they want and need to learn from you, and what their starting point is with respect to what you want to teach. (I’ve got a mini course that can help you do all that).

Course landing page screenshot from Action Plan A: Before You Begin

Make sure you have a clear starting point that resonates with the people you want to serve.

The next challenge is to figure out where those ideal learners of yours want to end up with respect to the subject you want to teach.

What’s the problem THEY (not you) are trying to solve?

You’ve already solved the problem... that’s what your expertise is about.

Now, how can you APPLY that solution in ways that make life better for others?

Point of view, looking up ladder sticking through hole in ceiling revealing blue sky

Our purpose in teaching online is not just to put everything we know  out there in digital form. 

That’s not teaching, it’s just exposing people to information.

In order to teach effectively we need to tune in to the challenges and pain points that others are facing,  

and provide actionable solutions that help them make those real life issues better.  

The Course Design Formula® Master Course is designed to take away the stress and overwhelm that experts feel when creating an online course. 

But it’s much more than that.

The Master Course is designed to turn the computer screen that stands between online teachers and their course participants, transparent... so that you are looking at your learners (and they are looking at you) as if the screen were not even there.

It’s designed to make you as comfortable teaching online as in  a physical classroom, so that you can be a powerfully transformational  teacher in any setting.

I’ve had my online students tell me that they learned things in my course that made their classroom and workshop based teaching better, too.

Join the January 2021 cohort

of the Course Design Formula® Master Course

Space is limited.

Enrollment is via private interview only.

I’m not here to tell you how to create a digital information product so you can make money. 

I’m here to help you discover how to recreate YOURSELF as a global education leader, so you can make a difference. 

Once you know how to do that, your own business will unfold organically as well.

Making money is something we all want and need to do.

 If a business is solving a real problem that people urgently need help with, they will be happy to pay for the solution you provide.

 But what they will really remember you for is that you made a profound and positive difference in their lives.

You are here to make a difference in the world, and  I am here to help you make that happen.

My students and clients are out there doing that every day, and I am so honored and thankful to be able to work with them.

Businessman looking at coiled and tangled rope

So...instead of focusing on our own challenges as online educators and entrepreneurs, if we turn our focus to the challenges faced by those we are here to serve, it becomes easier to see what next steps we need to take to achieve that.

Business is about building relationships that help us serve others by solving specific problems. 

What problems do your online course and online business solve for the people you are here to serve?

I’d love to hear about it… you are welcome to write to me at Rebecca@learnandgetsmarter.com, share in the Facebook group, or join us on Saturdays for the Learn and Get Smarter community meeting to discuss these critical ideas in person.


Meanwhile, how are  YOU feeling? 

Are you struggling to find an even footing in these challenging times, looking for ways to grow, or some combination of the two?

As my colleague so eloquently put it, each of us in our own sphere as online educators, is here to help others know that what they want to achieve is do-able.

How will you make that happen for your clients and customers?

Let's talk about it!

Come to the community meeting

Saturday, November 21st, 2020

9 AM Pacific/ 12 Noon Eastern

many people online in a conference call

Engaging the senses in online learning

composition of human face and technological elements to serve as background in works on mind, reason, intelligence and imagination

As the world goes through a sudden, enforced global experiment in living online, we've all come face to face with what the online interface can, and can't do well.

The online interface CAN (thankfully) connect us in ways that allow us to interact with each other, conduct many kinds of work, and counteract physical distance with social and emotional closeness.  Thank goodness for all of that!

It's more challenging, though, to get the online interface to give us the rich sensory experience that life in the physical world provides. We can't physically experience taste, smell, or touch through a computer screen. 

But there are things we can do to punch up the sensory richness of online learning activities, to include more of the whole person who is sitting on the other side of the screen.

Plugging more sensory modalities into your online course will help the learning come alive!

Electric plug and power socket as brain organ as symbol of brainstorming, creation, learning process, cognition, perception, success innovation, use your brain

Would you like to learn how to add fun, creative activities to your online course that will make the learning more engaging and interactive for your course participants?  

This Saturday, March 28th, 2020 at 9 AM Pacific/12 Noon Eastern, during our community meeting on Zoom, we'll do a short, fun, interactive exercise that will expand your thinking about the types of activities you can include in your online class.

(I've set the community meeting up as a weekly event for the next several months, but right now we are only talking about the meeting for Saturday, March 28th, 2020 at 9 AM Pacific/12 Noon Eastern.)

Come to the meeting!

many people online in a conference call

Register here to receive the meeting link and password.

In the meantime, if you're eager to get started making your lessons highly motivating and engaging, read chapters 11 and 12 of my book, Course Design Formula: How to Teach Anything to Anyone Online.

Course Design Formula™ Book

We'll also have time at the meeting to discuss any course design issues, challenges, and concerns you are working on.

If there's a topic you'd like to be sure we cover, please email me in advance at Rebecca@learnandgetsmarter.com.

Hope to see you on Saturday.... you can register here!