Tag Archives for " service "

Innovation vs. Stagnation

poster with the word

A characteristic that is shared by many members of the Learn and Get Smarter community is that we are ahead-of-the-times, outside-the-box thinkers… what is referred to in the book Play Bigger as “category kings” (or what I also refer to as "category queens"). 

In other words, we are creative experts and entrepreneurs who have come up with whole new categories of products and services that are new to the market and have never been heard of before.

As an entrepreneur, this creates a marketing challenge as we need to not just encourage people to BUY what we’re selling, but to actually understand what it even IS.

The analogy is that in this way we are like Henry Ford, who famously said, “If I had asked people what they wanted, they would have said, “Faster horses”.

If you have created a never-before-heard-of product, service, or method, 

how do you educate people about it

so that they can understand what you’re offering and how it will benefit them?


One way is through digital marketing. Right now I’m reading the book Launch by Jeff Walker … himself a “category king” in the digital product launch sphere. He explains the innovative method he developed that helps people successfully launch digital products in highly effective ways.


The opposite of innovation is stagnation.


You can tell the purpose of a system (whether a biological system like the human body, or an economic system like a business organization), by what it produces. 

The purpose of any system is to produce some kind of result.

But over time,  some systems end up overly focused on a result that benefits the system itself  at the expense of the larger whole it was originally meant to serve. 

Examples abound and include everything from bloated bureaucracies to cancer cells.

Businessman is looking at the big load of office work

In organizations and any other system, indeed, in any form, the system degrades over time to become less adaptable and less adapted to current conditions, until eventually, it becomes necessary to replace that form with a new one.

 This is where innovators like us come in.

We are the creators and designers of new forms into which consciousness can move when the old ones no longer serve.

The pandemic has accelerated the process of destruction of old forms and the creation of new ones.

The pandemic is terrible for everyone in terms of basic enjoyment of life, and catastrophic for many in terms of everything from physical survival to economic well being. 

That’s why we are having weekly community  meetings: to support each other in focusing on ways to survive and thrive despite these unprecedented conditions.

 So given that we are a group of ahead-of-the-curve, category king and queen, innovators, what can we learn by applying systems thinking to the pandemic?

Adaptability to prevailing conditions is always the key to surviving and thriving,

 and one definition I use for learning is that it is

 the ability to adapt to conditions in ways that promote survival.

One question we can ask ourselves, as educators and entrepreneurs, is: what can we do now to help those we are here to serve, adapt and thrive under these new conditions?

How do the products and services we are creating help others live better lives, given the conditions we are all dealing with?

Reflecting on this question leads us to two related topics for discussion at next week's community meeting, in the Facebook group, and for self-reflection within our own minds:

1) Who are you here to serve, how is the pandemic affecting them, and how can you help them adapt, survive, and thrive?

2) Once you are clear on the answers to those questions, how can you get the word out to your community so they can benefit from what you offer?


Come talk about it at the Learn and Get Smarter community meeting on Saturday, September 5th, or  in the Facebook group!

Come to the community meeting

Saturday, September 5th, 2020

9 AM Pacific/ 12 Noon Eastern

many people online in a conference call

How does your course help others?

Save life concept. Cropped top above overhead close up photo of hands making giving shape of heart with fingers isolated over blue background

As educators, we are here to help people learn and grow. As entrepreneurs, we are here to provide products and services that solve problems and meet needs.

In a recent blog post, I shared a parable about long forks, in which people feeding each other across the table provided a metaphor for creating a heavenly experience.

It feels profoundly good not only to get one's own needs met, but also to help others meet theirs.

Let's take that metaphor a step further now and consider the specific benefit your course will provide to those you are here to serve.

What's the difference your course will make in the world?


How will it make life better for your students, clients, and customers?


Answering this question gives you the key to designing your course in the most effective way.

The transformation your course provides is called the course learning goal,

 and it determines the best way to structure your course.



How do you know the best way to structure your course, based on its learning goal?


Educational researcher and theorist Robert M. Gagné discovered that people best learn different types of material in different ways.

He divided learning up into five major areas, which he called "The Five Domains of Learning". His research showed that different approaches work best to achieve effective learning in each of these five domains.  

If you're interested in exploring this topic more deeply, you can learn more about Gagné 's five domains of learning in my book and course.

Understanding the specific transformation your course will provide, the difference it will make in people's lives, is the KEY to designing the entire course.

Once you understand the type of learning needed to achieve your course learning goal, everything else falls into place.

Businesswoman holding the big key with keyhole on the lightbulb

Many experts set out to create an online course without ever thinking about the transformation they want their course to deliver.

They think of their course from their OWN perspective: as a way to share their expertise, to convey what they know.

That's a reasonable and important starting place for thinking about creating an online course.

But in order to design a powerfully effective course, it's essential to go farther:  to see the course from the LEARNER's perspective.

How will sharing your expertise, and teaching what you know, make others' lives better?


How will your course help others?

Will it promote:

Cropped shot of an unrecognizable man washing his hands in the kitchen sink at home

Survival


Outdoor Portrait of Devoted Senior Chinese Husband and Wife

Connection


Beautiful fine art painter drawing in studio

Fulfillment



At the Learn and Get Smarter community meeting on Saturday, July 4th, 2020, we will continue our exploration of systems thinking, guided by several community members, -- including Rob Ruder,  Adjunct Faculty Member in Gonzaga University’s School of Business Administration -- who are experts in the subject (and who are graciously making all of our lives better by helping us learn how to think about complex issues in nuanced and flexible ways).

We'll  be starting to explore INFORMATION SYSTEMS as they relate to both systems theory and online course creation.

Come participate in the discussion as we explore how we can help ourselves and each other learn and get smarter online, in service-oriented, meaningful ways.

Come to the community meeting

Saturday, July 4th, 2020

9 AM Pacific/ 12 Noon Eastern

many people online in a conference call

Click on the green button to register for the meeting.

After registering, you will receive a confirmation email containing information about joining the meeting.

Lean Forward

Puzzles with business woman

How do you deal with an unprecedented situation for which you have no pre-existing mental frameworks... no appropriate prior knowledge?

That's the challenge our entire planet has been facing for the past several months.

How are YOU facing it? How are you holding up?

If you're like most of us, you may have been finding this time incredibly stressful on every level.

And yet, you may also be finding this challenging time a catalyst for creativity and growth.

At the Learn and Get Smarter community meeting last Saturday, we  asked ourselves:

How can we be creative with our businesses and courses?
How can we find solutions instead of complaining?

One solution we discussed at the meeting was to "lean forward"... both physically and literally... so as to create a sense of energy and momentum (such as when appearing on screen in a Zoom meeting), and metaphorically by leaning forward into the future with energy and purpose.

We've been exploring the value of chaotic conditions, conditions of disruption, as a catalyst for developing new ways of doing things.

Considering the area of education in particular, we looked at educational resources that are especially available to us now.

We explored ways this can this time can provide  opportunities to improve learning for ourselves, our families, our businesses, our communities, and our societies.

Some ideas we explored at the meeting included:

  • learning from family
  • learning online
  • self-paced learning
  • following one's own interests in depth
  • finding out what kids' interests are and then teaching them about that
  • learning through practical hands-on experiences (real life learning, apprenticeships)
  • real life lessons.... learning by failure as well as success (safe to fail experiments--small consequences from failure)
  • practical hands on learning: kids can have their own business, for example
  • pairing up introverts and extroverts/ talkers and non-talkers 
  • pairing up people with others who need help

We are adapting to the current conditions through:

  • using what we've got to the fullest
  • replacing our old routines and rituals with new ones
  • pairing up people with others who need help (delivery systems pair up people who need jobs with people who need food)

The Course Design Formula Master Course starts June 16th!

Write to Rebecca@learnandgetsmarter.com to reserve your spot!


If you're ready to start turning creative solutions in YOUR business into an online course for the people you're here to serve,

Learn and Get Smarter is here to help. 

The next cohort of the Course Design Formula® Master Course is starting soon.

Write to Rebecca@learnandgetsmarter.com NOW to reserve your place!

How are YOU "leaning forward" in YOUR business?


An entrepreneur solves problems that are causing people pain.


Right now, the entire planet is in pain.

What solutions can we come up with, in our areas of expertise, to help alleviate that pain,

in alignment with our mission?


Your mission this week (should you feel inspired to accept it) is to look for examples that you find effective, of creative solutions that are working to keep people healthy, employed, connected, and fed.

Here's an example that I think is both creative and  inspiring:

Air B n B has come up with the idea of "experiences" that people can reserve online (rather than reserving physical accomodation in homes). Air B n B hosts are inviting others into their homes virtually, since they can't invite them physically.

Check it out here: 

https://www.airbnb.com/s/experiences

At next week's community meeting we will explore models of creative entrepreneurship and inspired social solutions.

How is YOUR business adjusting and adapting? Has your mission changed, pivoted, or remained the same?

How is your business and your mission contributing to the public good?

Let's continue to inspire ourselves and each other as we build community, collaboration and connection to strengthen our social and emotional capital in these challenging times.

Come to the community meeting on May 30th and keep the momentum going as we continue to explore ways to  optimize our impact as thought leaders,  educators and entrepreneurs.

Wise Women's Meeting

Register for the meeting

Saturday, May 30th  2020

9 AM Pacific/ 12 noon Eastern

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What are your three words for 2020?

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Master business storyteller Chris Brogan has come up with a fascinating and creative way to set himself and his business up for success for a new year. He calls his technique "My Three Words" and you can learn about it on his blog at https://chrisbrogan.com/3words2020/.

Chris has been using this method since 2006, and in the process he's discovered that it's important to choose exactly three words to define what you want for the year ahead.

Why three words?

Whether you are dealing with physics or metaphysics, it takes three points to establish a circuit through which energy can flow. There's the positive pole, the negative pole, and the magnetic field established between them.

In selecting three words for the year, we are creating a focused three-part lens through which energy can flow into our lives. We are selecting what we will notice and observe, and that in turn helps determine what there IS to observe.

My three words for 2020

Prosperity

Service

Joy​

Why and how did I choose these three words? 

Prosperity: My goal for 2020 is to grow my business, and help you grow yours, by designing and delivering online courses that really teach, at a deep level.

I am envisioning prosperity for myself, my students, and clients. 

My vision of prosperity includes abundance in all areas of life:

  • Good health
  • Good relationships
  • Solid, steady, and abundant financial support
  • Connection with, and guidance from, one's highest and best self

Service: A community that I belong to recently lost a great leader, teacher, and man. His sudden and unexpected passing makes me reflect on what it truly means to teach. When you teach someone something that provides value to them in their life, you are giving them an eternal gift. If they then go on to teach others because of what you taught them, that gift gets passed on through time, in perpetuity. And all of those blessings come back to you, as well as to them, in an eternal virtuous cycle.True teaching, at its highest and best, IS service: service to the growth of humanity and the progress of civilization. (If those words sound lofty and ideal, it's because they truly ARE). I believe that teaching is the noblest profession, and that we are lucky indeed to be engaged in it. If I can help people teach at their highest and best, in a way that enables them to reach a global audience, I will have fulfilled the purpose I was born for.

Joy: And that, in turn, will lead to joy.... for myself, for my students and clients, and for THEIR students and clients as well. My mission is to light up the planet, one mind at a time, by helping people teach beautifully online. There is nothing like the joy of seeing the lights go on when someone "gets it" and learns something in a way that truly works for them. I want that joy for myself in the year ahead.. and more importantly, I want that joy for you.

How about you?

What three words would you pick, to help you make 2020 the year you want it to be for your business and life?

Come on over and let's talk about it in the Facebook group, or write to me at Rebecca@learnandgetsmarter.com.

I wish you and yours a very happy and totally fabulous New Year!

2020 A Happy New Year logo