Use learning design to structure your whole business…and everything in it

the five possible learning types for your course
  • Verbal Information. 
  • Mindset.
  • Cognitive Strategy.
  • Intellectual skills (How-to).
  •  Motor Skills.

    These are the five “Domains of Learning” discovered by educational theorist and researcher Robert M. Gagné.


Any type of learning you want to create falls into one or more of these categories.

Understanding the 5 domains is a powerful key

you can use to unlock the BEST way to structure your entire online business enterprise...

as well as every course, lesson, and media item within it....

so people can achieve the transformation you’re promising.

The 5 Domains of learning can help you discover:

  • The type of transformation every aspect of your business will deliver
  • The best way to structure every part of your business to optimize learning
  •  What to include in every level of your business and what to leave out

Most courses include elements of more than one learning domain, but there is ONE domain that determines the best way to structure your course as a whole.

The same principle applies to anything you create, from  your whole business enterprise to a single PDF.

 Figuring the over-arching domain  is the key to setting up a business, course, lesson, or media item

 that people will learn from, love, and recommend to their colleagues and friends.

Let's say that  you have a business that includes a book, coaching, and a course.  

Your business will have its own learning domain.. and figuring out what that learning domain  is will guide you in how to structure the business.

For example, a business that's focused on producing mindset change will need to include long-term ongoing support to ensure that the mindset change sticks.

Woman changing smileys on her face


My online learning program, as a whole… my whole online course enterprise.. focuses on MINDSET CHANGE

The goal of my business is to change people’s attitudes  (and resulting behaviors) about online course creation—so that they understand what doesn’t work, why it doesn’t work, and what will work better to create online courses that truly deliver on their promises.

In order to facilitate that type of mindset change, my online course enterprise goes deep into helping you get in touch with your mission and vision for teaching online… your WHY for doing what you do.

 And I provide extensive long term support so you can go the distance to get your course created, get it out there, and continuously up-level your delivery and practice of teaching online… whether you’ve been teaching for 35  years or have never taught before in any context, at all.

As a smaller subset within my online enterprise,  The Course Design Formula® which you can read about in my book, is ahOW-TO(INTELLECTUAL SKILL).

The book presents the big ideas that are critical to know about teaching and learning… both in general, and online.

The book presents tools and resources specifically designed to help you create effective online learning programs, and  steps to follow to get your course online.

And you’ll learn some high-level fine tuning tweaks to ensure your online programs are effective, impactful, engaging and “elegant”.. by which I mean that you skillfully combine different aspects of quality teaching in a smooth and graceful way.

picture of the Course Design  Formula book in paperback
octopus emerging from computer


But let’s face it… it’s one thing to learn what the steps of a skill involve.. and another thing to APPLY those steps to YOUR specific content, which may be very comprehensive, unique, and complex. 

That process can feel  as overwhelming and nebulous as  trying to wrestle an octopus... amiright?

In order to help you apply the steps of the Course Design Formula® to your specific content, 

I’ve set up the Course Design Formula® Master Course as a COGNITIVE STRATEGY course... 

 you learn how to learn how best to apply each step of the formula to your specific content,

in your own unique way, that works best for YOUR target audience and their needs.

The Master Course is a 14 week cohort-based program that I offer twice a year. 

Admission is by private interview only.

If you’re interested in joining the next cohort (starting June 21 2022), 

click here to make an appointment

to meet with me for an enrollment interview.


You can see the domains of learning for the different aspects of my business, here... and how they relate to each other. 

Each business, course, and media item will be unique in this regard. 

That's why developing a deep understanding of the domains of learning is so important,

so you can get clarity on how to structure each aspect of your online teaching enterprise.

learning domains for different aspects of my business


How about you?

 What’s the learning domain for your online academy, program, or course?

Take the free quiz

to find out your program's learning domain. 


How will YOU change the world through teaching online?


And.. what kind of help do you need to make that happen?

Join us on Facebook

 in the

Course Design Formula® Community.

Send me an email

 to

Rebecca@learnandgetsmarter.com

Come to the 

Learn and Get Smarter community meeting

Saturdays on Zoom.

Come to the Learn and Get Smarter Community Meeting

Where we talk about how to survive and thrive

 with online courses and online business

in these challenging times

Group of Multiethnic Diverse World People